12 Web Design Mistakes to Avoid in 2021 That Could Hurt Your SEO


by teamexaalgia

Gone are the days where having a website for your business was an option. Nowadays, it is compulsory for the success of your business. Having a website for your business is not enough, you have to ensure it meets specific design standards.

A website with exceptional design can do so much for your business. It can help grab the attention of an audience, engage consumers, and maintain the reliability of your business online. A website design has a major effect on what your potential customers feel about your brand. If your website appears unappealing and outdated, it can impact your business negatively.

If you’re seeking to build an appealing website with a fantastic user experience, hire the services of the best SEO company and avoid the 12 web designing mistakes which might hurt your business SEO in 2021 below.

1. Unrelated or Unattractive Images

Visuals play an important role on your web page.

They elicit certain emotions in people, encourage users to buy a product, and bring the purpose of your brand to fruition.

The first thing users see on your website when they land is usually an image. Thus, first impressions matter as using an appropriate, alluring image is vital in snapping web visitors.

That being said, many companies still make the mistake of choosing unappealing or low-quality images. This does not only turn off visitors but hurts the general view and feel of your site.

In addition to being alluring, your visual content should pass the perfect message to your audience.

Avoid using stock or random images as they don’t work. You need to choose each image specifically to complement the page’s content and move a random visor into a customer.

2. Intrusive Pop-ups

Many times, we come about pop-ups while browsing the web. They emerge abruptly, inquiring if you need help or urging you to download or subscribe. 

But instead of finding them helpful, most users dismiss them due to being annoying because it disrupts what they were doing or obstructing their view.

Apart from the above-mentioned reason, there are several other reasons why users loathe pop-ups

● Pop-ups can be disturbing and distracting to users

● They can decrease UX

● Many users skeptically think they are malware

● They compel users to take action

● Sometimes when users who do not need them leave the site they can result in a high bounce rate

● If not used appropriately they can destroy a brand’s reputation

● If not designed carefully they would appear incredibly terrible on a mobile device

Although the reasons above are enough to discourage companies from using it, it’s still been used by many on their website because:

● Pop-ups still get website visitors’ attention.

● They keep users a little longer on the webpage 

● Visitors are prevented from leaving a website immediately by Pop-ups

● They have the potential of ROI

They get a conversion. According to a 2020 report, the average conversion rate of pop-ups was estimated to calculate at 3.09%.

Pop-ups are very versatile as they can be used at different points – upon entering the webpage, after scrolling through the webpage for a while, right before leaving the page, or prompted by a specific action.

Yet, they can also result in users having a bad experience, hence you need to partner with the best SEO services to implement pop-ups carefully and properly on your website.

3. Fonts That Are Unclear or Not Reader-Friendly 

If you’ve ever found yourself in a position where you could not easily read or understand the texts used on a website. It isn’t ideal and if you’re like most internet users, you didn’t spend enough time before exiting that website. That’s what is bound to happen should you ever think of using fonts that are too difficult to read.

Any fonts you decide to use on your website should be readable across all device types and if users have to squint before reading texts on your page, then it’s time to have a chat with your web designer.

4. Content isn’t Scannable

Research shows that people tend to read about 25% slower on the screen than reading from prints. Most times we skim through content online.

Content on the web has to be scannable because visitors don’t like staying at a single site for long. 

So, when a website has a wall of text, and visitors land on such, they immediately exit such a website as it can be a daunting and boring experience. No one likes to go through walls of text.

Moreover, a website has other distractions vying for the visitor’s attention – videos, photos, animations, hyperlinks, etc.

It should be noted that writing content for print material is different from writing for a website, and as such, it should be effortlessly scannable. 

5. Low Page Loading Speed

Speed is another important factor in your website’s performance. Your website is slow if it takes several seconds to load.

Google uses page speed as a ranking factor to assess pages in its index. So you can see how page speed affects your rankings. If your site takes longer to load, it decreases your website’s visibility on search engine results pages, hence your traffic levels will be lower.

6. Navigation Problems

Nowadays where everything is provided instantly, anything longer will make people exit your website.

Website navigation enables users to move from one page on your website to another without any undue delay 

If your website has problems with navigation, users won’t discover your content. Not finding adequate content leads to low or no conversions. 

7. No Contact Information 

Lack of contact information on your website is another familiar mistake as regards web design and SEO.

It should be noted that a contact page consists of various elements, including contents and designs to links and images. 

When applied in the right way, it makes a good first impression on your audience. If your contact information is missing, it portrays to your visitors that you don’t wish to stay in touch.

As a result, they don’t get answers to their questions, and their problems are not solved.

8. Bad Content

Any website that priorities design over content is destined to rank lower on search engine results pages.

A successful website would complement its content with images.

And when visitors view your site content thereby staying longer on the page, your site will start ranking higher on search engines.

You get visitors to stay longer on your page by creating content that meets your audience’s needs and writing it in a way that engages them personally.

Discover your brand voice and relate directly to your buyers’ pain points and you’re on your way to more customers and higher search rankings.

Keep in mind that, your content should always apply to your target audience and keywords optimized, as well as robust and deep enough to encompass a topic entirely.

Finally, it needs to convey what you offer, how you execute it, and who your target audience is, and phrased in a way that is compelling to your readers.

9. Bad Call-to-Action

Having a powerful call-to-action is a pathway to your business. It prompts users to take a definite action, which could be purchasing a product or service, following them on social media, signing up for a newsletter, or downloading an eBook.

The call-to-action should also be sweet and succinct. And ensure to make the call-to-action appear almost at the end of the content after users would have gone through the content for some time.

Unfortunately, multiple websites usually craft statements that appear too vague as call-to-action and sometimes end up confusing the visitors.

10. The Website is not Safeguarded

Having an unsecured website drives away visitors, hence you should make sure your website is hosted securely, i.e it should start with HTTPS rather than HTTP – as this makes a good impression on a visitor who is just visiting your website for the first time. 

Plus, Google places more priority on secure websites. So you get to gain an SEO ranking. Some browsers such as Google Chrome alert users if they are about to enter a none secure website.

It is particularly important for your business if your website is designed to handle monetary transactions or to obtain certain user’s information.  

Website security should not be overlooked at any cost.

11. Poor Search

Visitors on a website make use of the search bar to find what they’re looking for. The search bar is useful for visitors who require specific information on big and complicated websites.

Your website visitors should be able to quickly discover whatever they’re looking for effectively. Bridging the divide between your site and the information they need can be actualized by implementing a search bar on your site.

A good search improves conversion and reduces bounce rate. Likewise, a poor search impacts your business negatively and reduces your leads.

12. Links That Directs Users to New Browser Windows

This is one of the features of a bad user experience because visitors avoid dealing with multiple opened tabs and may get irritated finding a disabled back button.

It also slows the user’s device – by exhausting up network bandwidth.

Some users may continually punch the back-button without success not knowing a new window has opened.

It doesn’t qualify as a good user experience.

Conclusion

The above list isn’t in any way comprehensive, but it is useful if you’re interested in building a profitable website. 

Website design surely takes a lot of work.

Most businesses find it difficult to create a design that drives leads and generates lots of sales and thereby makes mistakes.

These mistakes, however, are very common and simple.

It is important to create an appealing website, but it is more important to create a website that generates adequate revenue.

You can exponentially improve the number of leads, traffic, and sales you get from your website. 

Just build a site that’s targeted to your website consumers. 

When you get to properly understand your potential audience, and you focus on their wants, you’re on your way to creating a profitable website.

Finally, hire the services of an exceptional SEO company Los Angeles to guarantee you never make any of these mistakes.


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