5 SEO Tips to Increase your Traffic and Sales


November 26, 2019 by Satish Singh

5 SEO Tips to Increase your Traffic and Sales


by Satish Singh

Search engine optimization service can’t help create demand, there has to already be volume associated with your targeted keyword.  The best SEO experts will do their research before even beginning the provided SEO services.  Once your keyword rank is established, you’ll be rewarded with a constant flow of leads from your website.  Which business doesn’t want more leads from their website?  Here are 5 tips to help your SEO and conversion rates:

  1. Outsmart your competition with clever keywords

The keyword game has changed a bit since the early 2000’s – as the industry evolves, you’ll need to think to pioneer your own methods. Without the right keywords, you could be just wasting your time targeting things that have no volume, but try new things!  You could come across a keyword that is searched with some decent volume, but your competitors wouldn’t think to use it.  For example, use long-tail keywords that don’t particularly focus on the service or product, but the pain points your potential prospect is facing.  Instead of targeting “fridge repair” try targeting “my fridge is making a loud noise”.

  1. Direct the content on your website to your readers – not Google

After Google sends you the traffic – it’s up to your awesome writing skills to engage the reader! Create quality and useful content that resonates with your target consumer, remember Google loves it when they stay on your website for long periods of time – you’ll get some free SEO points for that! Don’t just write for search engines like Google, Bing, and Yahoo.  After the visitor hits your website, they have to find what they were originally searching for.

  1. Social Media Marketing is not SEO – True…But it does affect SEO.

Social media marketing is a whole different arena when it comes to digital marketing.  It takes a certain type of person that engages well with others through carefully crafted messages. Once mastered this can be a valuable asset for traffic, sales and ultimately your SEO score.  Google tracks how many referrals your website is getting from social networks.  Google likes to see that you’re sustaining with additional traffic outside of search engines, it shows that you really are popular and connect with your readers.  SEO the crap out of your website, but don’t forget about social media marketing either!

  1. Use a lot of call to actions! (Sign-up Now!)

You got a ton of traffic, but nothing is equating to sales?  The majority of SEO Service Companies do great work off-page, but a lot of them forget how important it is to help convert the traffic.  A simple technique to implement, “call to action”.  Sub-consciously humans read a website similar to an article or a book, they need some direction to what’s next.  That’s why it’s important to lead the visitor to where or what you want them to ultimately do – SIGN UP or BUY!  We like to use also a time frame tagged onto it like now, today, or right away.  More buttons and more action will lead to more conversions!

  1. Keep your blog active with fresh new content

Picture yourself going to your local electronic store and they have no current products and they make purchases through a paper system, and worst they use a typewriter to print your receipt!  You want to keep active with your website because the blog shows how active you are as a company.  If someone is looking to make a sizable purchase and your prices are comparable – who do you think they’ll choose?  The one with a typewriter or the one holding an iPad to make the transaction?  Keep your blog filled with news of events or promotions happening with your business, oh and it doesn’t hurt for Google to read that content either.


Share this Article
author

As the owner of Exaalgia for over 10 years, Satish Singh has helped businesses achieve success through SEO, PPC and other Internet marketing efforts. He is currently Google Analytics and Google Adwords Certified, as well as a certified Woorank Expert. Satish strives to remain up to date with the latest developments in technology and helps his clients improve and maintain their search engine rankings.

RECOMMENDED POSTS

Relationship Between Enterprise SEO and Digital Marketing
Relationship Between Enterprise SEO and Digital Marketing

Marketing has evolved to become strategic and calculated to produce maximum results. The use of SEO is a groundbreaking technique that boosts marketing and increases brand awareness. We cannot overemphasize the importance of a proficient Enterprise SEO agency. In this article, we shall discuss everything you need to know about Enterprise SEO and digital marketing. […]

Here’s why Enterprise SEO is very Important for Businesses
Here’s why Enterprise SEO is very Important for Businesses

Have you ever thought about why the demand for Enterprise SEO has increased? Or how an enterprise can expand its customer base? The answer is that with time, the demand for SEO has surged. Moreover, Enterprise SEO is an approach that is used to enhance the presence of organic search for enterprise-level sites that even […]

Keyword Mapping Best Practices for 2021
Keyword Mapping Best Practices for 2021

Content creators understand that SEO is the lifeline of every content created. Well, maybe not for all content created, but for content that is designed for public consumption. Most often than not, it is your only chance at attracting your targeted consumers, audience, and viewers to your online platforms. It is however pertinent to understand […]