8 Local Search Engine Optimization Tips for Multiple Locations
July 22, 2020 by teamexaalgia
Think About the last time when you searched for any local business or service provider either through a smartphone or desktop. Probably, you clicked on the top three results in the organic search results of the local maps listing.
In the year 2019, 63% of Google’s USA organic search traffic came from mobile devices. Also, one study found that 154 million accessed Google Maps in one month in 2018. Moreover, 46% of all Google searches by internet users are local and still 56% of local businesses haven’t claimed their Google My Business listing.
In this blog, we will explain about Local SEO, why it is important for businesses and tips to do local SEO for multiple locations.
What is Local SEO?
If you have a local business like a retail shop or have people visiting your grocery store frequently, optimizing your website is also about making sure people are able to find you in real life. Local SEO helps to ensure that your business appears in the top results of Google when people or customers in your area search for products and services related to your business type. The goal of using Local SEO services is to let your business get listed in the Google Map listings on the first page of search results.
So, you need to optimize your website, particularly for that area. This is what we call ‘Local SEO’.
What Local SEO is Important?
Local SEO is extremely important, especially if you have a business in a certain location. According to the studies by Forbes, 95% of mobile users used their device to perform local searches, out of which 61% contacted the business and 59% visited. Also, 18% of local searches lead to a sale within one day. Local SEO has many benefits like-
Reach your audience
Reaching your local audience is extremely important because it’s easier to customize your local marketing campaign when you know your intended audience. When your business is established at multiple locations, this can make it difficult to plan your marketing efforts. We suggest designing unique pages and content for each location to better communicate with potential customers or buyers in each area.
Rank higher in search engines
Improve your business’s local ranking by taking advantage of Google My Business. Using local SEO services, businesses can improve their rankings in search engine results pages also and it also helps in increasing your visibility among local audiences. Higher local visibility means more organic traffic, more service customers, and more sales.
When Google and other search engines show the results to a user it factors in location data. For example, if you’re in New York and you search online for Burger shops, you are not going to get the results for burger shops in Colorado- and Google takes this into account.
Expand your Reach
People usually include cities, states, or regions when they search online for any business or service provider. For example, they might search for ‘’Plumbers in Denver’’ or ‘’Wedding Planners in Denver’’. When people in your location search online for products or services related to your business type, make sure you appear in the top search results and online marketing local can help.
Do quick research for the top keywords related to your business. Find if there are a lot of Google Maps listings on the first page of Google? If you strictly offer services or sells products locally or you’re trying to expand your reach, it’s time to consider local SEO campaign strategies.
A Simple Guide to Local SEO for Multiple Business Locations
Local SEO marketing can be complicated for any business, especially if you have multiple locations. But throwing multiple business demographic locations into the mix adds a whole new layer of intricacy.
- Perform Keyword Research
Begin your SEO efforts by understanding the market and competition level. What makes your online business or organization unique and how you can leverage your strengths for a particular location?
Understanding these points will help you to design and implement a local SEO strategy to attract and convert more customers.
Performing a thorough competitor keyword research through tools like Google Keyword Planner or SEMRush will help you better understand the current market and implement local SEO campaigns that resonate with your intended audience and encourage them to buy your products and services.
- Specific Landing Page & Content
The second step is to have a specific landing page on your website for each of your business locations. Digital marketing experts have a saying that, ‘’one page, one purpose’’ always works great.
By creating specific unique pages and content, you can optimize each for local search results in those areas than trying to get one page to rank for everything.
For example, you can create landing pages with reviews from local customers for each location or post photos of your store or shop. By creating pages for every location, you can also optimize important on-page elements such as page titles, headers, and content for each location you’re targeting.
You can also add employee bios in each of your location pages. This works since the content is guaranteed to be unique for an individual location. Local SEO experts include keywords in the bios by adding information about their expertise in the industry and key areas they serve.
- Create Google My Business Listings for Each Location
Once you create individual pages on your website for each location, you can create separate Google My Business listings for your locations. You can add the individual’s page URL to the listing so customers are taken directly to the location’s unique landing page.
To do this, you need to-
- Verify each location through any of the GMB verification methods.
- Add the unique hours for each location
- Upload location-specific photos
- Choose the same category for each of your business locations. (For example bar & pub, restaurant, shopping store, salon, etc)
The process can take up to a week, especially if you have multiple locations. Google will send you a unique code on the given address for each location, which arrives via postcard. You can add the code to verify the business’s location and it can take several days to receive at your given address.
- Claim Local Business Directory Listings
Another way to improve your rankings in local search results is to claim local business directories on sites like Bing, Yellow pages, and Yelp.
You can add information such as the name of your company, address, contact numbers, hours of operation, and photos. Then, you can link each local directory listing to your location pages on your site. This will help your audiences to learn more abo
ut the offerings you provide.
- Focus on Link Building
Backlinking from other websites is powerful in SEO. For businesses with multiple locations, you want to build backlinks to your individual web pages just as much as your main domain. The number and quality of backlinks you earn to your website send signals to Google about the authority of your website that will ultimately boost your rankings in local search results.
To do this, you have to contact local publications to sponsor or host events, as well as letting local media journalists know when something newsworthy is taking place at your business.
- Create Consistent Citations
Consistency is the only key to optimize multiple locations for search engines. Google will look at your business name and other details as they appear on multiple channels or platforms. Any irrelevancy could dock you in the SEO department.
Look at your business listings, website, and other places (Yelp, Bing, Yahoo, Foursquare, Yellow Pages, Manta, Just Dial, Sulekha, etc) to ensure your NAP looks the same. Your name should not be based on your location (e.g Little Italy of Southside), as this represents an inconsistency.
You can use Moz’s and Manta’s citation tracking tools to find any inconsistencies so that you have time to resolve them.
- Encourage Customer’s Local Reviews
Encouraging people in the areas you are targeting to review your business is yet another way to attract local business. This will help local customers to get a feel for your business or company, as well as the products and services you offer.
Reviews are the great social proof because we tend to trust what other customers have to speak about any online business more than the information you publish yourself.
To do this, send short email surveys to encourage people to review your business. You can ask them to give feedback about their shopping experience after they purchase a product or service. If you have in-store business keep a few tablets at your stores or shop to ask visitors to leave feedback before they leave.
These valuable insights will give you an idea of what your company is doing well and what things can be improved.
- Use Schema.org
Many of the top Internet Marketing companies suggest using Schema.org structured data markup for your address and working hours. This will allow you to accurately describe your content to search engine crawler and it increases the chances of ranking your content.
There are a number of structured data tools available online and you can use Google’s structured data testing tool to test the schema of your site pages.
Need Help with Local SEO for Multiple Location Business
Are you looking to optimize your multiple-location company for local search results to never miss a customer? Tell us your business goals, and Exaalgia digital marketers will create local SEO strategies tailored to your company’s specific requirements and needs.
Talk with one of our Local SEO experts at +1 480 409 4019! We can’t wait to hear from you!
Other Blog Posts-
Share this Article
Google’s mobile search achievement depends on the reality that it’s the default search engine used for the iPhone platform. Google has paid billions for that benefit over the years. However, there are facts that Apple might be making a search engine to counterpart with Google and that is for real. As Coywolf’s Jon Henshaw stated […]
Do you own a business and you believe it’s the right time you should get your own eCommerce website to sell your products? If that’s the case, then what you require is an eCommerce development company to build a platform for your online experience. While there are plenty of options out there, there’s only a […]
For businesses, Google Maps is a valuable way to reach out to customers who are searching for a similar business. If you have already created your business profile on Google Maps but it’s not showing up on Google Maps, it could be costing your business. Google Maps is an online service that provides detailed information […]