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All About Branding and Marketing

Branding and Marketing: Key Differences and Their Importance

By Editorial Team | June 28, 2024

Branding and marketing are two terms that are essential for the success of a firm, though with distinct functions. Branding is closely related to the concept of introducing the company’s image and building brand recognition, marketing on the other hand is all about selling products or services. The coordination between the two is important to […]

Conscious Marketing

What Is Conscious Marketing and How It Is Important

By Editorial Team | June 13, 2024

Concerning the fact that more and more people today are sensitive to the moral and social consequences of the purchases they make, businesses are changing their paradigm. When it comes to traditional marketing strategies that were anchored on the tenet of maximizing profit, there are new ones that cannot be effectively addressed. Today’s consumers want […]

Internal Link Structure for SEO

Optimize Internal Link Structure for SEO Success: A Full Guide

By Editorial Team | May 10, 2024

Do you feel frustrated when your website doesn’t get as much traffic from search engines as you hoped? Have you envisioned a properly optimized internal link structure that would be the sauce you need to succeed in SEO? Just like a strong foundation is essential for a decent house, improving your internal links can deeply […]

On Page SEO Audit

Ultimate On Page SEO Audit Guide to Optimize Your Site

By Editorial Team | May 2, 2024

A regular on page SEO audit is a must for your website to perform better in search engines and you get better ranking. Through analyzing and optimizing critical components of your website, you can make it work faster and bring in more quality visitors to the site.  Here, we will be providing a detailed instruction that comprises a […]

SEO vs CRO

SEO vs CRO – Finding the Right Balance for Your Business

By Editorial Team | April 11, 2024

You’re putting out great content, but are you optimizing it effectively? Or not getting more conversions than you wanted? You might have heard about SEO (search engine optimization) where you optimize your website for better ranking and search visibility.  But what about CRO? CRO stands for conversion rate optimization, it takes a percentage of your […]

How to Choose an SEO Company

How to Choose an SEO Company: Steps to Achieve Success in 2024

By Editorial Team | March 8, 2024

You are in the top 1 rank for your business or money keywords on Google! Sounds enticing enough! The feeling of getting your website ranked on Google’s first page is a long road, whether you are optimizing your website all by yourself or you can sometimes feel overwhelmed by the number of SEO companies out […]

SEO Performance with Google's EEAT

Boost Your SEO Performance with Google’s EEAT: Tips and Tricks

By Editorial Team | March 1, 2024

Have you ever noticed why some websites always appear higher in search results? Google’s ranking algorithm considers EEAT as an important factor because of its complex structure. As the industry leader in the search game, Google updates its algorithms frequently to give priority to user demands for specific types of content. Understanding and implementing these […]

Technical SEO Mistakes

5 Common Technical SEO Mistakes That Can Harm Your Website

By Editorial Team | February 27, 2024

Technical SEO is what you need to keep an eye on to have your website performing at its best, you must keep up with regular updates and make every effort to avoid any technical SEO mistakes.  It’s one way to make your website rank higher on search engine results pages and provide users with a […]

Simple Steps to Rank Higher on Google Search for Your Niche

Simple Steps to Rank Higher on Google Search for Your Niche

By Editorial Team | February 23, 2024

If you want to know how to rank on Google, you must understand SEO. SEO is known as search engine optimization. It relates to techniques used to improve a website’s visibility on search engines such as Google. In this post, we will go through how you can boost your rankings and get more organic search […]

Link-Building

Expert Tips on Using Outreach to Boost Your Link-Building Efforts

By Exaalgia | February 22, 2024

The link-building technique is the backbone of SEO. It is important to increase the authority and visibility of your website in search results. The real challenge, still, is to get those valuable backlinks.  The next step is link-building outreach, which is a systematic approach to relevant websites to get the links you want.    Our comprehensive […]

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