Few advanced Panda Penguin updates SEO Techniques & process (part 2)

by Satish Singh

Quality Checks: – A few parts of your sites worth score depend on the quality of the coding. That’s why that many sites made between 2002 to 2007 are getting a go down in rankings. Moreover, having not working or outdated code on your site can now cause it to lose rankings. Whereas, the look of your site should be organized with a CSS style sheet. In fact, be on the watch for hidden text, overlapping text and exploding images as well. It is importance it to hire a superior programmer and get all the coding fixed and accurately.


User Experience: – Well, a part of your Google Quality Score is stand on their perceived user practice.


  • -Are sightseers finding the content they want?
  • -Are sightseers overwhelming the content?
  • -How bottomless are sightseers going into the site?
  • -How extensive are sightseers staying on the site?


TIP: Use Google Analytics to study these three things: –


1. Bounce Rate
2. User Engagement
3. Page Depth


Bounce Rate TIP: These keep your visits that are 1 to 10 seconds in length under 55%. On doing this on any site will assist enhance its quality score. Make your site so “sticky” people don’t want to leave. If Google provides you a visitor, keep them on your site as long as potential. Subsequently Google will recompense you by self additional more visitors. Make your site look as if the party is already happening.


  • -Maintain article post dates current
  • -Ensure each article has comments.
  • -Incorporate article likes, views and ratings.
  • -Place fresh articles in the right-hand sidebar.
  • -Incorporate social media buttons.


Impress visitors the second they reach your site so that they will stay.


Here is a 5-step process you can follow when posting an article.

1. Post the article.
2. Tweak the photos at the fold.
3. Add 2-3 fake comments.
4. Add social votes.
5. Manually add relevant sidebar articles.


Article Interlinking: – You can also enhance visitor engagement on your site by 5% by interlinking your articles. Well, non-example: For Ezine articles do NOT interlink articles, which give the impression of a content farm. Positive example: Wikipedia uses extensive interlinking of articles and is known as an authority site.


In Conclusion: –You can recover your bounce rate by 32% to 95% by following the suggestion shown above.


Suppose you would like to observe one final bump in your quality score, seem at the load speed of your site. It should be under 4 seconds. Or if you site takes more than 4 seconds to load, seek resizing your images or moving to a better server.


Make these changes and wait for the next Panda update. You should see your traffic double. Your visitors should have a better experience and you should earn more money.


Overcoming the Penguin Over-Optimization Penalty: – Well,  the Penguin update took place on February 28th, 2012, while the Panda update is based in a site-wide quality score, the Penguin update is based on keywords. Penguin can punish your site for the following reasons:


  • -keyword filling
  • -extreme bold usage
  • -unnecessary keyword optimization


For instance, utilize a title that is normal. In fact you don’t want to have a title that reads “Best keyword, keyword, keyword, etc.”


As well as don’t place your main keyword EVERYWHERE (H1, H2, Title, Links, bold)


Off Page Factors: – Suppose you are seeing little drops in rankings, some of your inward links might be reduced.


Here are some methods to renovate your site after a petite drop: Fix keyword filling, build fresh links with related, diverse anchor text for two weeks, build fresh links with correct match anchor text after two weeks, and continue to build a healthy mix of diverse and correct match anchor text.


Well, if you are seeing huge drops in the rankings or if your ranking has been dropped totally, then you need to make some changes to your incoming links.


  • -Eliminate site-wide low quality links.
  • -Check for anchor text variation.


Low quality site-wide links are the sort people often buy on sites like Fever. They are frequently in the blog roll and are unconnected to the site content and other links. Suppose, you cannot eliminate these low quality links yourself, you can utilize the Google disown tool and make a re-evaluation request.

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As the owner of Exaalgia for over 10 years, Satish Singh has helped businesses achieve success through SEO, PPC and other Internet marketing efforts. He is currently Google Analytics and Google Adwords Certified, as well as a certified Woorank Expert. Satish strives to remain up to date with the latest developments in technology and helps his clients improve and maintain their search engine rankings.


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