Optimize of The Keywords And The Results
January 18, 2013 by Satish Singh
So now we come up with the post to optimize the keywords and its results. What if you optimized for wrong keyword??? This is a mistake many people make and sometimes even experience by experts also. After having the first look of the website sometimes it happen that we create a short description about the site in our mind but might be possible that user will not going to search this site by those keywords and you will always be in tension of not getting traffic by those keywords. So the motto is optimizing the website for the right keyword and placement of the keyword at right place never fulfill.
For example if you have a website for “weight loss”, you might be choosing “wrong eating habit “as one of the keyword but sometimes this “wrong eating habit” will not work for you. So choosing the right keyword can make or break your SEO Campaign.
Keyword research is one of the most important part of SEO campaigning or can say that the base of planning SEO strategy. The SEO activity is start from Keyword research and the complete Search Engine Optimization is lie on it. All the other On Page & off Page SEO Strategy will be plan after that.
If you couldn’t choose right keyword by yourself for site you can go through tools, there are number of keyword research tool are available which will help you in keyword research. For keyword research you can go through various tools like
- Google Adwords’ Keyword Tool
- Google Insights for Search
- Wordtracker’s Free Basic Keyword Demand
Right keyword at the right place this strategy should be following to optimize the keyword. Now the next thing is coming up & it is placement of the keyword. Keywords with high competition & low search volume never help you to generate more traffic to your site, so try to choose that keyword which helps you to generate more traffic ultimately our main goal to generate more & more traffic to our site.
We have to consider the long term business value and brand awareness of these keywords even when the search volumes are relatively low. Low popularity but highly relevant keywords can have long term business value and can create strong brand awareness for your website.
So for keyword research please review the site very carefully, read the content presented on the site, do some competition research based on the product base and then start your research for keywords. Always keep in mind that if you choose right keyword for your site, your goal of achieving traffic on site through keywords ever comes up.
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