Stats to Improve your 2021 Digital Marketing Strategy


by teamexaalgia

The world of digital marketing is continuously evolving, with marketers always finding new ways to engage customers and create experiences that have a lasting impression on audiences.

From reliable and credible digital strategies to creative experiments, it is worthwhile to know what works well across industries and marketers. This fosters your chances of success as a brand and a business.

Here, we’ve compiled some key statistics to guide you through the digital marketing world and inform your strategy for 2021.

SEO

68% of experiences online start with a search engine

95% of people only look at the first page of search results which is why content is worth optimizing. If your content appears on the second page, most people will not see it

This goes to prove that SEO is still an essential aspect of marketing strategy. Though getting a hang of it requires some time and effort, it remains crucial for your business in 2021.

SEO requisites for search success:

Crawling accessibility is what search engines such as Google employ to scan through your site and deduce what information is on there.

Content that is compelling – If a person visits your site for the first time, your aim should be how to make them a regular visitor and provide them with the information they need. News, products, bugs, and service updates are all excellent forms of content that you should update on your website frequently.

Keyword optimization is also an essential part of SEO. This is writing your content to your selected keywords to guarantee its relevance to your viewers.

There should be user experience – Search engines are there to assist viewers and not site owners. And as such, they prefer sites that are very seamless for the audience to use.

Content that is shareable – Good content is original, entertaining, different, and – shareable. When you’re thinking of creating content, your aim should be something your target viewers will want to share. Podcasts, videos, memes, ebooks, images, etc are all types of shareable content.

Images and Videos

By the year 2021 video will represent 82% of all web traffic

80% of marketers use visual assets in their social media marketing

32% of marketers say images are the most important form of content for their business

It is not enough that the substance of your content is relevant to your viewers, how you provide content matters a lot as well.

As you assess the content you’ve delivered over the past year, contemplate flagging text posts that got high interaction and think about how you may change those topics into video or visual content.

Email Marketing

Various studies confirm that email marketing has a return on investment of around $40 for every dollar spent

There are lots of ways to communicate in today’s digital world, however, email remains the most popular

Email is still an effective marketing tool and has an average open rate of over 22% and a click-through rate of more than 3% which should not be looked at with a side-eye.

What this means is that building your email list and creating a strategy to connect to customers is a sure way to get enough conversion and sales.

Voice search

On average, 65% of 25-49-year old’s talk to their voice-enabled devices at least one time a day

Approximately $40 billion in the U.S. and $5 billion in the U.K. will be spent through voice commerce by the year 2022

In 2020, about 62% of Americans claimed to be using some form of voice assistance technology

Whether it’s Alexa, Echo, Siri, or Google, according to stats by Review42, nearly half of the world use voice search to get data on the internet. This is a phenomenon that is evolving rapidly and it is crucial for your marketing because Voice search works differently and has specific triggers that will need to be mirrored in your content and keywords. It is a trend that should be utilized in 2021 due to its endless possibilities.

Customer service

73% of consumers who follow a brand love it because they have great customer service.

With 49% of consumers saying they’ll unfollow brands because of poor customer service, marketers can’t afford to ignore any questions they receive from followers online.

There’s no denying the fact that to have die-hard fans as customers who frequent your business, again and again, you need great customer service.

As you brainstorm on how to improve your marketing come 2021, take a moment to assess how customer inquiries are dealt with and where your team can best improve and support.

Seek opportunities to respond to simple questions directly and utilize tools like social listening to guarantee no message gets left answered.

Additionally important is speeding up the time of your business or brand’s response, as customers always expect brands to give answers within 24 hours of any inquiry.

Social media

The most efficient styles of B2B content are social media posts

About 70% of online customers research product reviews before deciding to make a purchase

While some audiences follow brands for inspiration or for laughs, 57% of consumers will look at a brand’s social media feeds to connect and learn more about them. This shows that no release is too small or big to be shared on social media and brands should endeavor to share content via their social media handles.


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