Why Site Structure Matters for SEO Service Company?

September 19, 2019 by Satish Singh

Why Site Structure Matters for SEO Service Company?

by Satish Singh

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We all know that better the site structure we have the more chances we have for higher website rankings on search engines like Google, Bing, and Yahoo. I have seen many site owners who overlook the site structure when it comes to their online visibility and SEO keyword rankings. At Exaalgia which is an awarded SEO agency in USA a good structure means better crawling, UX and eventually a better search engine marketing.

Let’s learn a few steps to create a good website structure.

1. Planning a Hierarchy Level

Website Development Companies usually make a website from scratch; it means they have the opportunity to plan a site structure for SEO perspective. Before they create pages in CMS, they plan out the structure and you can also plan it on a whiteboard, spreadsheet or even Microsoft word. Deciding the right hierarchy is a crucial way to organize information in easy to understand way. It will also become your website navigation and Url structure.

Do not overcomplicate the process, keep each category distinct and sub-category should be related to the main category, under which it is placed. Avoid having too many main categories unless you have an eCommerce store.

2. Create URL Structure that Follows Navigation Hierarchy

Well, in the second step of developing site structure, making use of your logical thinking and organized URL Structure according to the hierarchy.

3. Create Header that Lists Main Pages

The top header of any website should list out main pages. Adding any other menu element can make the website bad. Dropdown headers that use CSS effective to offer unique user experience and Exaalgia team of developers believe that text links that have appropriate anchors are the best for SEO perspective. In footer adding an additional category rather than menu links will complicate the experience.

4. Remove Old Content

Lots of online stores sell a different collection of products every season or festival. If you don’t wish to sell the same product again, you should remove the page. However, you may have had few links of the pages that you want to remove, but you know links to your page are valuable enough for SEO! Make sure to get benefits from these URLs, even though the page doesn’t exist anymore, redirect the URL.

5. Improve your Internal Linking Structure

You should always link your most essential and useful content on your site to show Google that these blogs are your best posts. A great and broken-free linking structure is crucial for Google as well as it makes sense for visitors too because your main objective is to make this blog readable by users, right?
So, plan a great site structure that resulted in clear thinking and accurate organization. The best time to create the Site Structure as per the SEO and user perspective is before designing your website. If you’re redesigning a website, rework on the design aspect and reorganize some navigational elements.

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As the owner of Exaalgia for over 10 years, Satish Singh has helped businesses achieve success through SEO, PPC and other Internet marketing efforts. He is currently Google Analytics and Google Adwords Certified, as well as a certified Woorank Expert. Satish strives to remain up to date with the latest developments in technology and helps his clients improve and maintain their search engine rankings.


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