Have you ever performed a search on Google, clicked on an answer and gone back to the search page? You might have seen a little ranked list of related searches pop up. It is a People Also Search For (PASF) feature, which is a potent (but much ignored) facility that finds new idea content.
For marketers, bloggers, and businesses that offer content writing services or run content marketing campaigns, PASF is a goldmine. It reveals exactly what your audience is curious about next, giving you ready-to-use topics aligned with real search behaviour.
In this blog, we will explore 10 ways to use “People Also Search For” to uncover valuable content ideas, complete with examples, keyword clusters, and search intent.
Understanding the Power of People Also Search For
Before we dive into the ideas, it’s worth noting why PASF is so effective. Unlike generic keyword research, PASF is generated from real user journeys. Google shows these suggestions because many people who search for your original keyword also search for these related terms, making them highly relevant and often easier to rank for.
Using PASF to Build High-Value Content
1. Create Follow Up Articles for Deeper Engagement
When a user searches “best DSLR cameras for beginners”, PASF might display “DSLR vs mirrorless cameras”. This is an opportunity to create a follow-up article that dives deeper into the topic.
Example Headline:
DSLR vs Mirrorless Cameras: Which One Should You Start With in 2025?
By answering the next logical question in your audience’s mind, you keep them engaged on your site and establish authority on the topic.
2. Develop Comprehensive Guides Covering Multiple PASF Topics
PASF often reveals related subtopics around your main keyword. For example, searching “plant-based diet” might show “vegan protein sources”, “plant-based meal plan”, and “plant-based snacks”. Instead of creating separate short posts, combine them into one in-depth guide.
Example Headline:
The Ultimate Plant-Based Diet Guide: Proteins, Meal Plans, and Snack Ideas
Long-form, comprehensive content improves topical authority and increases the chance of ranking for multiple keywords.
3. Build Comparison Articles for High-Intent Traffic
When you search for tools or products, PASF often displays brand comparisons, such as “Trello vs Asana” or “Mailchimp vs ConvertKit”. These searches indicate that users are close to making a purchase.
Example Headline:
Mailchimp vs ConvertKit: Which Email Marketing Tool is Right for Your Business?
Comparison posts work particularly well in content marketing because they target decision-stage searchers.
4. Capture Seasonal Traffic with Timely PASF Content
Seasonal searches in PASF can help you plan content ahead of time. For instance, searching “summer skincare tips” in May might reveal “best sunscreens for oily skin” or “how to prevent tanning”.
Example Headline:
Best Sunscreens for Oily Skin: Summer 2025 Skincare Guide
By publishing early, you can capture traffic before the seasonal spike.
5. Expand Brand FAQ Pages with PASF Insights
Searching for your brand name in Google can reveal valuable PASF queries, such as “Is [brand] worth it?” or “How to cancel [brand] subscription?” Addressing these directly in an FAQ section keeps users from leaving your site for answers.
Example Headline:
[Brand Name] FAQs: Everything You Need Before You Buy
This strategy also builds trust and transparency with your audience.
6. Target Niche Audiences with Long-Tail PASF Keywords
Long-tail PASF keywords are highly specific and often come with lower competition. For example, “best running shoes” might produce “best running shoes for plantar fasciitis”.
Example Headline:
Best Running Shoes for Plantar Fasciitis: 2025 Expert Picks
These keywords attract visitors who are more likely to convert because they’re looking for targeted solutions.
7. Turn PASF Queries into Video Scripts
Some PASF suggestions are perfect for visual or step-by-step content. Searching “how to bake bread” might reveal “easy sourdough recipe” or “bread baking tips for beginners”.
Example Headline (Video):
5 Bread Baking Tips Every Beginner Should Know
Repurposing these topics into videos not only reaches a broader audience but also strengthens your SEO through multimedia integration.
8. Find Content Gaps Competitors Have Missed
PASF can reveal related topics your competitors haven’t covered. For example, while competitors may have “how to start a podcast”, PASF could show “how to start a podcast on Spotify”.
Example Headline:
How to Start a Podcast on Spotify: A Complete Beginner’s Guide
Targeting these gaps gives you a competitive edge and improves your chances of ranking quickly.
9. Create Localized Content from PASF Suggestions
Location-specific PASF keywords are excellent for service-based businesses. Searching “digital marketing agency” might reveal “digital marketing agency in New York” or “best digital marketing services in Los Angeles”.
Example Headline:
Top Digital Marketing Services in New York: 2025 Edition
This approach strengthens local SEO and attracts leads who are ready to take action.
10. Publish Monthly PASF Roundups
Tracking PASF suggestions for your industry keywords each month allows you to publish trend-focused roundups. This positions your brand as a timely, relevant source of information.
Example Headline:
People Also Search For: This Month’s Biggest Marketing Trends
This format works well for blogs, newsletters, and social media content distribution.
How to Integrate PASF into Your Content Strategy
Step 1: Collect PASF Data
Manually check Google search results, use Chrome extensions, or leverage SEO tools like Ahrefs and SEMrush to gather PASF suggestions.
Step 2: Group by Search Intent
Organize PASF keywords into informational, commercial, navigational, or local categories.
Step 3: Develop Content Clusters
Link related PASF-based articles together for better site structure and topical authority.
Step 4: Optimize for On-Page SEO
Incorporate your primary keyword naturally into titles, headers, and body content while keeping readability high.
Your Content Treasure Hunt Ends Here
People Also Search For is not just a curiosity, it is a map of what your audience wants to know and what they are planning to do next. With the help of PASF, you can write SEO friendly content that precisely matches the search intent, reaches qualified visitors, and retains them.
No matter whether you are running your own blog, your own content marketing campaign or you are selling content writing services, PASF can turn to be your unlimited resource of ideas that will regularly perform.
FAQs
- What is “People Also Search For” in Google?
It’s a SERP feature that shows related searches after you click a result and return to the search page. - How is PASF different from People Also Ask?
PASF appears after you visit a site, while People Also Ask shows expandable Q&A directly in the search results. - Can PASF help with keyword research?
Yes, it’s a direct insight into real user search behaviour, making it perfect for finding new topics. - How often does PASF change?
It updates frequently based on search trends and user activity. - Which tools can help collect PASF data?
Chrome extensions like “People Also Search For” or SEO tools like Ahrefs and SEMrush.