Author name: Editorial Team

Domain Authority

How to Increase Domain Authority and Rank Higher on Google

Amongst the many useless, competing contests on the web, there is one question that every website owner or marketer should ask himself: How trustworthy is my website? That’s where Domain Authority comes in-a metric aimed to answer that and more. You may be a seasoned SEO practitioner or just a newcomer in the digital marketing […]

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Shopify SEO: The Ultimate Guide to Boosting Your Shopify Store’s Visibility

Shopify is one of the world’s most popular e-commerce platforms, but more than 4.1 million sites on Shopify make the battle pretty tight. So, how can you ensure that your Shopify store isn’t lost in the shuffle of the digital world? It is through Shopify SEO. For both established online retailers and new businesses launching

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SEO Content

SEO Content: The Complete Strategy to Turn Your Website Into a Traffic Magnet

We all would like to have our content to be loved by both humans and search engines. Let’s face it: writing SEO content can feel a bit like dodging through a minefield of keywords, algorithms, and, really, what now? Another update, Google? Okay, calm down. I’ve got you covered with everything you want to know

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Grow Your Business with Expert Local Keyword Research Steps

Want to bring more local customers without wasting too much of your advertising budget? Great news! In local keyword research, you have the magic key to increase your chances of being shown and gaining those local clients. Accordingly, having the right approach to do it, you can grow your business with a higher rank on

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Internal Linking

Best Practices for Internal Linking to Enhance SEO Performance

Whenever people think of search engine optimization, or SEO, keywords are probably the first thing that come to mind. But comprehensive SEO strategy is far beyond just keywords. Internal linking is probably one of the least practiced but most effective techniques. You not only help your visitors to find more and more web pages on

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EEAT

E-E-A-T for SEO Success: Turn Your Content into a Google Favorite!

To become a master in SEO, one needs to gain a good understanding of the guidelines from Google and become acquainted with E-E-A-T for SEO success. Almost formed as a vital component of the Search Quality Rater Guidelines by Google, it has today become an integral component of any good SEO strategy. So, what does

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Comparative Overview of SEO and PPC

SEO vs PPC: Which Strategy is Best for Your Business?

SEO vs PPC: What’s the best for your business? This depends on whether SEO or PPC advertising should be used based on the objectives, type of business, target audience, and resources for the business. Both can be very effective, but they are targeted towards different purposes. 1. Target Audience   SEO: It attracts users who

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