SEO vs PPC: What’s the best for your business? This depends on whether SEO or PPC advertising should be used based on the objectives, type of business, target audience, and resources for the business. Both can be very effective, but they are targeted towards different purposes. 1. Target Audience SEO: It attracts users who […]
SEO vs PPC: Which Strategy is Best for Your Business? Read More »
If SEO were a house, on-page SEO would be all the stuff inside—your furniture, the wall colors, and even the comfy couch where your visitors relax. Off-page SEO, on the other hand, would be the opinions your neighbors have about your house—how they talk about it, share photos of it, and recommend it to others.
On-Page vs. Off-Page SEO: An Informative Guide Read More »
Want to rank higher on Google in 2024? Continue reading! In this post, we will share the exact strategies that brought us the #1 position for highly competitive keywords like “SEO checklist” and “link-building tools.” How Does Google Rank Pages? However, Google uses not-so-simple algorithms to look at web pages based on how good,
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Today’s marketplace is about changes at an incredibly fast pace. Consumers do not simply want the product that they need; they want to associate with brands reflecting themselves for environmental sustainability, social responsibility, or ethical practices. We term this latter phenomenon the “Conscious Consumer Revolution.” And yet brands are rethinking their marketing strategies to resonate
In this age of conscious consumerism, traditional marketing strategies are really pivoting to meet the values of today’s audiences. The conscious consumer is one who strives to support those brands reflecting their ethical, environmental, and social idealisms. To understand how these consumers journey toward different brands is key for every brand desiring an authentic connection.
Conscious Conversion – How to Optimize Your Marketing Funnel for Ethical Engagement Read More »
Building an ethical brand is the only legacy that will determine the success of any business concern in the modern marketplace, which increasingly valued consumers drive. It’s no longer a matter of products but rather companies that provide values similar to their own, hence the need to support them. In other words, as a conscious
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In this fast-evolving digital world, another buzzword that one always comes across with Search Engine Optimization is Conversion Rate Optimisation. Although these techniques offer different goals, together they’re crucial for giving your website maximum impact. At Exaalgia, we integrate SEO and CRO services into one fine art so that your website attracts traffic but also
Exaalgia Guide to CRO: Key to Maximising SEO Success Read More »
Our daily lives now revolve around mobile devices, pushing businesses to adjust their online approaches. Mobile SEO plays a key role here. It deals with making websites work well on phones and tablets: sites should load fast, be friendly to the user, and highly rank on search engines. Businesses that offer digital marketing services in
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Do you know that one secret ingredient that can help you transform your simple website into a source of trustworthy information? Here comes topical authority. But wondering what is topical authority and how is it crucial for SEO. Let’s dive in. What is Topical Authority? Being seen as an expert on a particular topic is
What is Topical Authority and Why is it Important in SEO? Read More »
When you are building a website, you must consider various factors. Every brand wants to attract its target audience while keeping in mind Google authorization. Here is when topical relevance comes into play. Never heard what topical relevance is and how this will help you in SEO? This blog post is for you. We’ve discussed
Understanding Topical Relevance and Why It Matters in SEO? Read More »
