Author name: Editorial Team

All About Branding and Marketing

Branding and Marketing: Key Differences and Their Importance

Branding and marketing are two terms that are essential for the success of a firm, though with distinct functions. Branding is closely related to the concept of introducing the company’s image and building brand recognition, marketing on the other hand is all about selling products or services. The coordination between the two is important to […]

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Conscious Marketing

What Is Conscious Marketing and How It Is Important

Concerning the fact that more and more people today are sensitive to the moral and social consequences of the purchases they make, businesses are changing their paradigm. When it comes to traditional marketing strategies that were anchored on the tenet of maximizing profit, there are new ones that cannot be effectively addressed. Today’s consumers want

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Internal Link Structure for SEO

Optimize Internal Link Structure for SEO Success: A Full Guide

Do you feel frustrated when your website doesn’t get as much traffic from search engines as you hoped? Have you envisioned a properly optimized internal link structure that would be the sauce you need to succeed in SEO? Just like a strong foundation is essential for a decent house, improving your internal links can deeply

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On Page SEO Audit

Ultimate On Page SEO Audit Guide to Optimize Your Site

A regular on page SEO audit is a must for your website to perform better in search engines and you get better ranking. Through analyzing and optimizing critical components of your website, you can make it work faster and bring in more quality visitors to the site.  Here, we will be providing a detailed instruction that comprises a

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SEO vs CRO

SEO vs CRO – Finding the Right Balance for Your Business

You’re putting out great content, but are you optimizing it effectively? Or not getting more conversions than you wanted? You might have heard about SEO (search engine optimization) where you optimize your website for better ranking and search visibility.  But what about CRO? CRO stands for conversion rate optimization, it takes a percentage of your

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SEO Performance with Google's EEAT

Boost Your SEO Performance with Google’s EEAT: Tips and Tricks

Have you ever noticed why some websites always appear higher in search results? Google’s ranking algorithm considers EEAT as an important factor because of its complex structure. As the industry leader in the search game, Google updates its algorithms frequently to give priority to user demands for specific types of content. Understanding and implementing these

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