Want to bring more local customers without wasting too much of your advertising budget? Great news! In local keyword research, you have the magic key to increase your chances of being shown and gaining those local clients. Accordingly, having the right approach to do it, you can grow your business with a higher rank on […]
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Whenever people think of search engine optimization, or SEO, keywords are probably the first thing that come to mind. But comprehensive SEO strategy is far beyond just keywords. Internal linking is probably one of the least practiced but most effective techniques. You not only help your visitors to find more and more web pages on
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To become a master in SEO, one needs to gain a good understanding of the guidelines from Google and become acquainted with E-E-A-T for SEO success. Almost formed as a vital component of the Search Quality Rater Guidelines by Google, it has today become an integral component of any good SEO strategy. So, what does
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SEO vs PPC: What’s the best for your business? This depends on whether SEO or PPC advertising should be used based on the objectives, type of business, target audience, and resources for the business. Both can be very effective, but they are targeted towards different purposes. 1. Target Audience SEO: It attracts users who
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If SEO were a house, on-page SEO would be all the stuff inside—your furniture, the wall colors, and even the comfy couch where your visitors relax. Off-page SEO, on the other hand, would be the opinions your neighbors have about your house—how they talk about it, share photos of it, and recommend it to others.
On-Page vs. Off-Page SEO: An Informative Guide Read More »
Want to rank higher on Google in 2024? Continue reading! In this post, we will share the exact strategies that brought us the #1 position for highly competitive keywords like “SEO checklist” and “link-building tools.” How Does Google Rank Pages? However, Google uses not-so-simple algorithms to look at web pages based on how good,
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Today’s marketplace is about changes at an incredibly fast pace. Consumers do not simply want the product that they need; they want to associate with brands reflecting themselves for environmental sustainability, social responsibility, or ethical practices. We term this latter phenomenon the “Conscious Consumer Revolution.” And yet brands are rethinking their marketing strategies to resonate
In this age of conscious consumerism, traditional marketing strategies are really pivoting to meet the values of today’s audiences. The conscious consumer is one who strives to support those brands reflecting their ethical, environmental, and social idealisms. To understand how these consumers journey toward different brands is key for every brand desiring an authentic connection.
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Building an ethical brand is the only legacy that will determine the success of any business concern in the modern marketplace, which increasingly valued consumers drive. It’s no longer a matter of products but rather companies that provide values similar to their own, hence the need to support them. In other words, as a conscious
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In this fast-evolving digital world, another buzzword that one always comes across with Search Engine Optimization is Conversion Rate Optimisation. Although these techniques offer different goals, together they’re crucial for giving your website maximum impact. At Exaalgia, we integrate SEO and CRO services into one fine art so that your website attracts traffic but also
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