- +38%
Ecommerce growth
Seeking to improve their online visibility and strengthen SEO performance, Gray Inc partnered with our team at Exaalgia. We worked hand in hand with this leading B2B brand to craft and execute a tailored online strategy that addressed their unique market challenges. Through strategic SEO, targeted content optimization, and a refined website structure, Gray Inc achieved growth in revenue.
About GRAY
Gray Inc. is a bold design-driven brand reimagining everyday tech accessories and beyond. Founded in 2015 and based in Singapore, Gray crafts sleek, statement-making products like the ALTER EGO® iPhone case and the sculptural CYBER WATCH® Titanium Apple Watch case, turning cutting-edge devices into pieces of art.
The challenge
The problem that Gray Inc had to solve was low traffic and income of their web site. Their online presence was not sufficient and in spite of their great product line. There were two major problems that revolved around poor optimization of its site structure, and the lack of proper content optimization strategies, which contributed to their poor ranking in the search results.
On suggestion, Gray Inc has collaborated with Exaalgia in order to counter such issues. During the time of our cooperation, we have redesigned their site in order to improve its navigation and search engine optimization, optimizing some of its content towards high value keywords, and introducing other partnerships such as the use of social media marketing to encourage brand awareness.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since teaming up with Exaalgia, Grey Inc. has experienced a remarkable increase in organic search traffic to their website, driving higher conversion rates and a surge in qualified enquiries. By leveraging our strategic insights and data-driven approach, Grey Inc. has optimized their marketing spend, improved lead quality, and achieved exceptional returns. The measurable results of our partnership include:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Innovative Digital Marketing Solutions
As part of our collaboration, Grey Inc. benefits from having a dedicated Exaalgia account manager who acts as their main point of contact. This manager works closely with our specialized team to ensure every campaign delivers impactful results. Through this partnership, we’ve been able to align strategies with Gray Inc’s business goals and achieve measurable growth. Gray Inc shared their experience with us, saying:
Exaalgia has become an integral part of our marketing team. They’ve given us a comprehensive digital strategy that we wouldn’t have been able to create alone. Our in-house team is small, but with Exaalgia’s expertise, we’ve achieved far more than we thought possible.
- Search engine optimization (SEO)
- Link Building
- Keyword Research
- On-Page Optimization
+38 %
Ecommerce
growth
180 %
Increase in organic sessions
125 %
Increase in organic contact form submissions
