Online marketing is growing ever since Covid-19, many businesses have adapted to this global change. Competitions have increased in the same business niche to get higher in top results of search engines.
In this case, marketing tactics and technicality website cannot be ignored.
What is a Technical SEO Audit?
The days are gone when keyword stuffing and backlinks from third-party websites help your website rank higher.
You need to win the game and get your SEO/SMO strategies in line with the latest development.
A technical web audit by SEO Consultants in the USA means checking the technical aspects and finding out fixes that needed to be improved.
Now you know what technical SEO is. Let’s look at some points how you can test it –
Start with a Crawling
The first thing to check on your website that it is crawling or not.
You can find a crawl report via various tools such as SEMrush, Screaming Frog, Moz, or Spyfu to get an insight into some of your site’s errors.
You might find issues such as duplicate content, broken links, low page speed, or missing headers.
Fix these errors to keep your site clean of errors and as optimized as possible.
Fix Canonical issue
Make sure only one version of your website is which is active (live). If it has different versions you will be sending mixed signals to search engines.
The crawlers will be confused about which one is the right one.
So, the ideal way to redirect your website on HTTPS is secure for Google. You can now find the ‘’Not Secure’’ label next to the website URLs that use HTTP.
Check for Sitemaps
The XML sitemap serves as navigation for Google and other search engines like Yahoo and HTML.
Sitemap offers proper navigation to website visitors. It helps the crawlers find your website pages and learn quickly without visiting the whole website.
So, always ensure your XML sitemap is formatted properly in an XML document, and don’t forget to submit it to your Google Search Console.
Note: In WordPress websites, you can deploy the XML sitemap plugin easily!
Check for robot.txt
The robots.txt file is a text file that tells web robots and spiders which pages on your site to crawl. It also tells search engines which pages not crawl. This text file is always named ‘’robots.txt’’. You can check it by typing –
Check for Metadata
Meta tags are the part of the HTML tags that describe your page content to search engine robots and visitors.
You will find in it the page’s code and anyone can check them via view source code (ctrl+u).
Generally, SEO marketers create new meta titles, meta descriptions, image alt tags, and headers to optimize the website.
So always make sure, your metadata should be under the correct limit and it should not be duplicated. This helps businesses CTR in SERPs.
Final Words –
Well, there are other technical SEO audits of the website that is critical for the success of your SEO efforts. Frequently testing all the technical SEO checks for errors can help you spot and rectify them easily.
Other remaining SEO checks are-
- Use Google Analytics to Compare Site Matrics
- Do a Backlink Audit
- Check Internal Links
- Test Site Speed
- Is your 404 Page Optimized?
- Check for Mobile Usability
Stay updated with us to get detailed information on these technical SEO parameters in our upcoming blog posts!
Check out more resources on SEO –
- SEO Techniques to Follow in 2022 for Higher Rankings
- How to design an SEO-friendly Website?
- Latest SEO Technology for Better Optimization