A good-looking website is always an eye-catcher for any user. And an SEO-friendly Website is an added bonus.
Not only users, but a client loves a website that looks beautiful, functional, and SEO-friendly.
So SEO consultants and web designers together put out a plan for a website that looks attractive, ranks on SERPs, generates leads, and improves conversions.
Search Engine Optimization (SEO) is the process of improving the visibility of the website on SEPR through organic search.
Importance of SEO-Friendly Website –
The design of a website is one of the important factors in digital marketing. Because it affects –
- User Experience (UX/UI)
- SEO Campaign
- Load Time
- User Conversion
Web Design & Optimization for SEO-Friendly Website –
We all know that quality content is a very important part of any SEO strategy. But the placement of this content in a webpage is web design essential.
Such as content placement, here are some of the important web design factors that affect SEO are –
- SEO Friendly URLs.
- All web pages have unique titles and descriptions.
- Images optimized for search engines.
- User-Friendly Navigation.
- Well-defined structure.
- Unique content.
- Fast loading.
1. SEO-Friendly URLs.
Well-formated permalinks or slug in important in SEO-friendly websites.
It should be short and better if you create with your primary keywords.
2. All web pages have unique titles and descriptions
Use unique titles and descriptions of every page including the home page.
With 50-60 characters in the title and up to 160 characters for descriptions, write about the page intent.
3. Images optimized for search engines
Image is important for any website design process it gives a website a vibrant look.
Use optimized size images, put ALT Text, meaningful file name, and captions.
It makes your content more interesting, easier to read, sharable, etc.
4. User-Friendly Navigation
Website navigation is an important factor of any web design. Well-placed links and buttons are key for traffic conversion.
User-Friendly navigation also boosts the website’s user experience.
Easy navigation is important.
A webpage has the following important elements –
- Breadcrumb menu
- Page Title (that’s the H1 tag – recommended one per page)
- Formatted text – using short paragraphs, headings, subheadings, bullets points.
- Author information
6. Unique content
As we have mentioned earlier, content is an important part of any SEO-friendly website. So content should not be copied from anywhere else.
Useful content helps users to find query-related information.
7. Fast loading
User or search engine doesn’t like a website that takes time to load. SEO-friendly website loads fast and helps in conversion.
An SEO-friendly website is important both from the user perspective and a search engine.
It helps the website not just to rank on SEPR but is also attractive to look at.
By following these web design optimization techniques you can create an SEO-friendly website that reaches your audience.
Have more questions about SEO-Friendly websites? Contact our web design specialist.