Conversion is pretty much important in the process of digital marketing and to achieve this goal all business marketers strive for, but only the best achieve.
Boosting your CTR rate is fundamental to gaining a return on investment and making the most outcomes of your company’s digital marketing budget.
Many of the websites get a good amount of traffic, but if that traffic doesn’t convert into leads, it’s almost useless.
So how to increase your conversion rates. Follow these tips –
Include Fields as Possible
When asking for information from users in an email opt-in form, ask for as little information as necessary.
Add a guarantee
Add a no-questions-asked refund policy on all purchases. This will likely reduce the risk, and at the same time increasing sales will usually more than mark up for any returns.
Track Conversions that Lead to Sales
Understanding customers’ behavior and buying cycles also improve conversion rates by 63%. Every month review your sales funnel to identify which content is likely to lead to a sale.
For instance, go through which landing pages are more likely to convert into a sale? The differentiator could be the offer, the content, or the call to action. Review how the landing pages are different and better work on that.
Use Heat Maps
Heat maps on the website will help you to know every detail about your visitors’ behavior when they are scrolling or navigating your web pages. Which elements do they more attention to? Where do left your website? Are they are ignoring your CTA buttons? All information is a powerful way to boost your business.
Make yourself easily connectable
Do you want users to communicate with you regarding products and services? Then, make it as easy as possible for them to communicate with your support team or senior executives. Each user has his or her own communication preference and what may be simple and intuitive for some, maybe extremely frustrating for others. So make sure you’re available for them through all sources of communication: by phone, contact form, live chat, etc.
Be Present on Social Channels
Do you know? Social media channels are a fundamental piece of any online marketing strategy. But there’s no use in creating your business profile if you don’t plan to connect with your followers. If your objective is to get more conversions through your brand’s social profiles you have to seamlessly integrate them into your communication strategy.
Create User-Centric Content
Content marketing or native advertising is always trendy in this digital world and they both prove themselves over and over every day. Good and quality content helps you attract genuine traffic on your website and users who’re interested in your products, brand, and industry will surely make a purchase online.
You might be wondering now how you can calculate your conversion rate.
Well, let’s say you have a home page that asks people to sign up for your email newsletter. Out of the 2000 people who land on your website, 150 converts into leads (People who sign up to opt-in emails). To calculate your CTA divide the total conversions by the number of people or visitors, then multiply the result by 100. In this case, you have a conversion rate of 7.5 percent.
Using these tips you can increase your conversion rates.
Hire an Expert
Do all these tips sound tricky too much? I am not going to lie, it is actually not easy! You don’t have enough resources or time to invest in this or if you simply hire the best SEO Company that can help you to achieve this objective you can get gain organic traffic and quality leads. Contact Us for more information.
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