On-Page SEO: A Favorable Digital Marketing Strategy
October 10, 2019 by Satish Singh
On-Page SEO: A Favorable Digital Marketing Strategy
by Satish Singh
On-page SEO is the act of improving individual website pages to rank higher on web search engines and acquire progressively important traffic. On-page SEO alludes to the content and HTML source code of a page that can be improved, instead of off-page SEO which alludes to links and other outside signals coming from outer or “off-page” websites.
Why is On-Page SEO Important?
On-page SEO is extremely important for brand visibility. Optimizing your on-page SEO is a vital strategic marketing decision since it tells Google and other search engines everything concerning your site. It does not just encourage your site to be advanced for visitors, but it likewise enables Google and bots to read your site as well.
When you design a website, it’s not consequently ranked by Google, Yahoo, and Bing. Through on-page SEO improvement, you will send Google signals so as to rank and pull website visitors or targeted traffic.
On-page SEO is something anybody can do. It’s what’s noticeable to Google. It’s not the specialized stuff that requires a skill. On-page SEO can be separated into three classifications: content components, HTML components, and site engineering components, the last two being marginally more specialized than the first.
Content Elements of On-Page SEO
The content is truly at the heart of search engine optimization. Google and users prefer high-quality and useful content. If you’re on a webpage reading about how to make homemade garlic butter, well you probably would not want to start reading about the best ironing DIY tips on that same page.
Conduct deep research about the keywords for which you’d like to rank in Google Keyword Planner or SEMRush. See what your competitors are ranking for and how they have presented their content? What’s the keyword density and study how you’re going to create SEO friendly and thoughtfully content?
Must-haves for high-quality web content-
- A good ratio for both long-tail and short-tail keywords
- Visual or other interactive elements throughout the web page
- A font that is easy to read and share buttons
- Content that is organized and broken down into headings & subheadings
- CTA’s button throughout the page
HTML Elements of On-Page SEO
The HTML elements of a webpage are a bit more technical. These elements of a webpage are found in the source code. Some major HTML elements to look out are-
- Page Title-
A webpage title tag and meta description are one of the most important HTML elements in On-page SEO. When you inspect the source code of a page, you’ll find page meta title and description like this;
(<title>Best SEO Company USA | Top SEO Services Agency</title>)
(<meta name=”description” content=”We are pioneer SEO Partner In USA, Offering Services To Boost Website's Rankings. Our SEO team Will Work With You To Help Improve Website's Traffic.” /><meta name).
Metas should be optimized as per keywords for search engines as they inform search engines of what they can find on the corresponding page.
Header tags (H1, H2, H3) determines the type of heading or subheading for each piece of content. SEO Agencies USA optimizes your heading with the right keywords.
- Structured Data
Adding Structured Data is the process of organizing your website’s source code so that it’s easier for Google to break down and understand the elements of your page. You might have noticed some webpages become featured snippets on Google.
The reason behind this rich snipped is webmaster has shown Google exactly about chocolate milk recipe as per the search query. Google is able to capture that part of the part and store it as a featured snippet. You can learn more about structured data here.
- Image Alt Tags
This is basically useful for the images SEO on your website. It tells the SERPs what these images are all about. It’s not necessary to stuff keyword as always. To know more about Image Optimization read our blog.
Site Architecture Elements of On-Page SEO
This entails the structure behind your website. Here are the top elements behind site architecture and technical SEO:
- Internal Linking
Internal linking is the process of linking to other web pages. Leading SEO Service Company professionals do internal linking to send readers of the client’s website to other relevant of their websites to keep them active and engaged for a long time. Because experts believe that, the longer a visitor stays to a site, the more time Google spends crawling and ranking your site.
- Page URL Structure
Your page URL’s should include the keyword in the slug and simple. URL Structure is still extremely for your site hierarchy throughout your subpages, blogs, etc.
- Site Speed and Mobile Friendliness
When it comes to on-page, site speed is crucial for both desktop and mobile. Whether your users viewing a webpage from a laptop or smartphone or iPad, Google wants your site to load quickly. Google wants to serve an easy experience to its users. So if your page takes 5 seconds to load, then Google will probably rank your site quicker on top results. Google knows web users do not want to sit around and wait for pages to load.
Moreover, Google has now started to favor websites that are optimized for a mobile, so make sure the structure of your pages responds to users’ mobile screen.
Altogether, having a top-ranking website requires lots of pieces. If you executed these on-page SEO factors correctly, it will help your site on-page.
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