What is PPC advertising?
A paid online advertising of products and services, allows your business to place ads cross the web. You can promote your website in search results and even on leading social media channels. PPC ads can feature text, images and even visuals. However, being a PPC management company we focus on multiple targeting options; Device, Location and customer interests. Compared to traditional advertising strategies, PPC operates on a different pricing model. Instead of paying for your ad, you pay when someone clicks on your ad. That is why PPC advertisers calls it pay-per-click advertising.
What is PPC ads spend?
Ad spend is also known as advertising spend, in your ad network budget. It’s how much you want to spend on paid ads, whether for the year or the month. According to that, we spend your monthly budget on ad campaigns. With PPC advertising, you can create an advertising budget that fits the needs of your business and audience. Whether you want to spend your money on one ad network like Google Ads or multiple ad networks you have full control of your paid campaigns ad spend.
Do people really click on ads?
Yes, ads that appear in search engine results earn more than 45% of page clicks. Even, people who click on ads are likely to purchase or service twice more than an organic visitor of a website or someone who visits your site without clicking on an ad. With paid campaigns, you can reach people looking to buy products/services, which can immediately impact your sales graph high.
Not to mention, PPC ads can deliver an average ROI of $2 for every $1 invested.
What is Google shopping services?
Google shopping ads are used by ecommerce websites that are selling products online. These ads appear in the search engine results and typically drive traffic to your website at lower costs. By listing your products above Google’s search results, you get the best CTR and boost the number of visitors to your site. Working with a PPC management agency like Exaalgia can help you maximize results and generate the best possible ROI.
What is a Paid ad network?
An ad network is an online platform that helps users to run ads for users. Google Ad words is a popular example of an ad network. If you want to create PPC campaigns, you can use an ad network like Google Ads, Facebook, Linkedin or Microsoft advertising. These platforms can connect you with different audiences, as well as supply unique targeting options to digital marketing executives.
Using Microsoft advertising, you can promote your business across Bing and website affiliated by Microsoft advertising.
Where I can run paid ads?
You can advertise your website across the Internet with PPC ads. The most popular locations are search results, third-party websites and social media. At Exaalgia, our PPC management experts will advertise online on specific platforms like:
- Google
- Facebook
- Twitter
- LinkedIn
- Instagram
- YouTube
If you wish to create a PPC campaign to reach users, you want to focus on efforts on today’s most valuable channels for your business.
Why advertise with PPC ads?
PPC ads offer several advantages into business marketplace, including:
- Access useful audience targeting options
- Set a custom budget that you can change at any time
- Receive insightful audience and campaign data
- Show in top results of online searches
- Outrank competitors
The fact that paid ads offers an ROI of 2:1, demonstrates its usefulness in your online advertising strategy. If you want to grow your business online, as well as compete with your competitors, pay-per-click can help you accomplish those goals.
What businesses can use paid ads?
Any business can use PPC advertising services of Exaalgia, if they wish to do online marketing to reach large number of audience at once. A few examples include: Restaurants, Ecommerce Stores, Manufacturers, and Dentists, Equipment deals, Insurance companies, Service providers and more. A few searches related to your products and services can reveal if PPC is a must have strategy for your business.
