Are you thinking of setting up a Shopify store? Or do you already have one? Either way, it is vital that your Shopify has a better SERP and you take the right steps to ensure it. If you have no idea what to do, you can use this ultimate Shopify SEO checklist for better search performance:
Custom Domains
Getting a custom domain is one of the most important things to focus on. A custom domain lets you let go of ‘Shopify’ from the URL. The ‘Shopify’ in your URL looks sloppy and does not perform well on search engines. This is why it is best to get a custom domain, so your website looks professional.
Improve Theme Responses
To rank well in Google, you must have a fast website that responds better than other sites. When selecting a theme for your Shopify platform, avoid the flashier themes and go for something that is more practical and does not take ages to load. The longer your site takes to load, the more your audience will lose interest in whatever your store has to offer.
Integrate Shopify Apps
Shopify is a fantastic platform that provides you with a variety of applications to make sure your website performs well in terms of SEO. These Shopify applications include an SEO plug-in, Smart SEO, and SEO Pro.
These applications help you make the necessary optimizations and help you improve your search engine performance.
Use Analytics Tools
Keeping track of metrics is very important; you can use all the additional tools to keep a watchful eye on your analytics. These tools can help you get information on different things, such as where most of your website traffic comes from and what kind of behavior your users exhibit when they come to your platform. One of the best tools is Google Analytics. With this tool, you can get in-depth details that will help you map your SEO plans.
Perform Keyword Research
Companies that offer Shopify SEO services believe that it is very important for Shopify users first to conduct in-depth keyword research. You must know what keywords are closest to your products and then use them in your content, specifically product descriptions. The more keywords you use, the better traffic your site will generate.
URL Optimization
Optimizing your URL is also advised by companies that provide search engine optimization services. According to them, your URL should be short and include your target keyword. You may think it is necessary to include different words like “or” and “them,” but that will only elongate the URL and affect your SERP.
Blog Content
Having a blog on your site is a great way for you to not only use all your long-tail keywords, but you can also produce content that gives your audience the awareness they need. A blog will attract an audience as they may get the answers they have already been looking for and also get directed toward your product.
Get Help From Best Shopify SEO Experts
If you want someone to help you with your Shopify SEO, you can look for the best SEO company for your business. They will contact you and provide SEO services in USA that work according to your preferences and offer you SEO solutions that fit your business! Contact Exaalgia today to experience the best SEO services!
With the right SEO practices, you can ensure that your Shopify business does well and ranks highly in search engines.
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