Social Media Marketing
10 Content Ideas Hidden in “People Also Search For”
Have you ever performed a search on Google, clicked on an answer and gone back to the search page? You might have seen a little ranked list of related searches pop up. It is a People Also Search For (PASF) feature, which is a potent (but much ignored) facility that finds new idea content. For […]
5 Ways to Find More Content Ideas Using “People Also Ask”
Do you have a content creation goal of growing your content with questions your target audience actually wants answers to? Then you need to look no further than the Google People Also Ask (PAA) feature. This SERP (Search Engine Results Page) characteristic allows the user to see popularly asked questions in related fields, and occupying […]
What Is AI Overviews? The Search Rulebook is being rewritten the Google way
At a time when the results of a search are evolving faster than ever before, it is never more important to learn more about how artificial intelligence is affecting what we see online. Whether you have recently seen the results of a Google search with more summarized results at the top and think of it […]
The Future of Google SERP Features: What to Expect
The search results pages of Google have evolved/poked way beyond the initial days of simple 10 blue links. As we enter more into 2025, Google SERP features are becoming more versatile, smart, and influential. Everyone in digital marketing, website management or SEO needs to know the features and keep updated on their blistering evolution to […]
What Is SERP? Features, Analysis & Future of Search Rankings
The method we use to access information has totally changed in an increasingly digital era. The list of sites that you get after entering a question into a search engine, or a phrase, is what is referred to as the Search Engine Results Page, or SERP. It is not a list of URLs, it is […]
How to Use Google Search: A Complete 2025 Guide for Beginners and Pros
Google Search has become a daily companion for millions around the globe. Whether you’re hunting for quick facts, planning a purchase, or doing in-depth research, Google often has the answers. But here’s the thing—most people only scratch the surface of what this powerful tool can do. This friendly guide walks you through every feature, tip, […]
Local Citations: The Foundation of Local SEO
Do you wish your business to outshine and dominate search results on the local level and be included on the map pack that resides at the top right of a Google search result? The magic is in local citations – the backbone of an effective local SEO. Whether it is a Google Business Profile listing […]
Types of eCommerce Business: A Complete Guide to Choosing the Right Model
The eCommerce industry has transformed how businesses sell and how consumers shop. With millions of online transactions happening every day, businesses now have multiple models to choose from. But which type of eCommerce business is right for you? In this guide, we will explore all the major types of eCommerce business models, helping you choose […]
Related Keywords: How to Use Them to Rank Higher in Google
If you’ve been focusing on a single keyword to rank on Google, you are leaving traffic and opportunities behind. In today’s SEO landscape, related keywords are the key to building topical authority, improving search visibility, and driving higher-quality traffic to your website. This guide will walk you through everything you need to know about related […]
Visual Search SEO: The Future of Search and How to Optimize for It
Search behaviour is changing at lightning speed. Users no longer depend on text-based searches, rather, they are going for images to find information and goods quicker. Visual search, enabled by artificial intelligence and machine learning, has transformed the way users interact with search engines. From Google Lens to Pinterest Lens and Amazon StyleSnap, visual search […]