Do you have a website and increase sales? Read these 5 SEO Tips that can boost your traffic and increase sales.
Choosing the right keywords is an important thing in website optimization. SEO professionals can do extensive research before choosing target keywords.
Once targeted keywords are ranked on SERP then it can bring tons of traffic, which will ultimately lead to conversion.
Here are 5 SEO tips that can boost traffic & conversion rates:
Outsmart your competition with clever keywords
The keyword game has changed a bit since the early 2000’s – as the industry evolves, you’ll need to think to pioneer your own methods.
Without the right keywords, you could be just wasting your time targeting things that have no volume, but try new things!
You could come across a keyword that is searched with some decent volume, but your competitors wouldn’t think to use it.
For example, use long-tail keywords that don’t particularly focus on the service or product, but the pain points your potential prospect is facing. Instead of targeting “fridge repair” try targeting “my fridge is making a loud noise”.
Direct the content on your website to your readers – not Google
After Google sends you the traffic – it’s up to your awesome writing skills to engage the reader! Create quality and useful content that resonates with your target consumer, remember Google loves it when they stay on your website for long periods of time.
Social Media Marketing is not SEO – True…But it does affect SEO
Social media marketing is a whole different arena when it comes to digital marketing. It takes a certain type of person that engages well with others through carefully crafted messages.
Once mastered this can be a valuable asset for traffic, sales, and ultimately your SEO score. Google tracks how many referrals your website is getting from social networks.
Google likes to see that you’re sustaining additional traffic outside of search engines, it shows that you really are popular and connect with your readers. SEO the crap out of your website, but don’t forget about social media marketing either!
Use a lot of calls to action! (Sign-up Now!)
You got a ton of traffic, but nothing is equating to sales? The majority of SEO Service Companies do great work off-page, but a lot of them forget how important it is to help convert the traffic.
A simple technique to implement is a “call to action”. Sub-consciously humans read a website similar to an article or a book, they need some direction to what’s next.
That’s why it’s important to lead the visitor to where or what you want them to ultimately do – SIGN UP or BUY! We like to use also a time frame tagged onto it like now, today, or right away. More buttons and more action will lead to more conversions!
Keep your blog active with fresh new content
Picture yourself going to your local electronic store and they have no current products and they make purchases through a paper system, and worst they use a typewriter to print your receipt!
You want to keep active with your website because the blog shows how active you are as a company. If someone is looking to make a sizable purchase and your prices are comparable – who do you think they’ll choose?
The one with a typewriter or the one holding an iPad to make the transaction?
Keep your blog filled with news of events or promotions happening with your business, oh and it doesn’t hurt for Google to read that content either.