So you have build a Ecommerce website for your online business, added top money pages, products details and everything!
You chosen Shopify as it is one of the widely known platform for running a online store.
Now what! You need people to visit your website. In order to increase the number of visitors to your eCommerce website and boosting sales, especially if you have a large number of products and pages to manage, you need to have proper marketing in place.
Some business owners believe that simply listing everything on their site will automatically improve their search engine ranking. But, the reality is far more complicated.
To make your eCommerce website more visible in search results, you must be an expert in E-commerce SEO optimization or hire someone to do it for you (SEO).
In this post, we’ll go over ten important tips that will help you boost traffic to your eCommerce website and impress Google that the content on your website is of the highest quality.
Managing Out-of-Stock Items Effectively
When certain products are temporarily out of stock but will be available again in the future, it’s essential to handle these pages thoughtfully. Avoid redirecting visitors to unrelated pages or showcasing different products. Instead, consider encouraging visitors to provide their email addresses for notifications about the product’s return. This approach retains their interest and may lead to a purchase later on.
You can also consider redirecting users to relevant product pages so that the user intent will be served.
Crafting Compelling Product Descriptions
SEO primary plays on words, so adding Inadequate product descriptions can improve both search engine visibility and customer understanding. To improve your website’s search engine rankings and drive more sales, invest time in crafting detailed descriptions for all your products.
Shopify has many in built app which makes it a user friendly platform for optimizing your website. You can also choose to look for “Shopify SEO experts” from shopify partners to do this for you.
Utilizing High-Quality Product Images
Consumers want to see what they’re buying, so it’s important to display clear, high-quality images that showcase your products from multiple angles. By adding relevant keywords to image descriptions, you can boost your website’s search engine ranking.
Choosing the Right Keywords and URLs
Keywords still play a vital role in SEO. Select keywords that align with what potential customers are searching for when seeking your products. Ensure that your website incorporates these keywords in strategic places, and create user-friendly URLs.
Choosing the right keyword and URL structure should be the important checkbox in your Shopify SEO Checklist
Incorporating Product Reviews
Online shoppers heavily rely on product reviews when making purchasing decisions. If your website features reviews for each product, it can significantly enhance your sales. Furthermore, product review pages often rank well in search results.
Aligning Your Pages with Search Intent
When creating titles, headlines, and descriptions for your products, consider what people are searching for. Incorporate product model numbers and brand names into titles and headings, and utilize relevant keywords without overloading your content. Additionally, avoid using iframes to display content on your product pages.
Avoiding Duplicate Content
Reusing content across multiple pages can negatively impact your website’s search engine ranking. Steer clear of duplicating content on different pages.
Prioritizing Mobile-Friendliness
Given the prevalence of mobile devices in online shopping, it’s crucial to ensure that your website looks appealing and functions seamlessly on smartphones and tablets. This step will broaden your reach and attract more customers.
Handling Product Variations Thoughtfully
If you offer similar products in varying sizes or colors, exercise caution in how you present them. Avoid displaying them in the same manner, as this can confuse both search engines and customers. Take care to properly organize and present your product variations.
Thoughtful Link Structure and Architecture
The links on your website should guide visitors effectively, helping them locate what they’re searching for. Simplify navigation and employ breadcrumb trails to enhance user-friendliness.
In conclusion, enhancing your eCommerce website’s search engine performance is an ongoing endeavor. By implementing these ten essential tips, you can increase your website’s visibility, attract more visitors, and drive greater sales. Remember that SEO results take time to materialize, so stay committed and stay updated on the latest trends to keep drawing more traffic and sales to your site.