Customer Services using Social Media

May 29, 2013 by Satish Singh

The main and basic part of managing business is to provide excellent customer service. In today’s age of steady connectivity and instantaneous solutions, the customers demand for query get immediate response within an hour. However, call centers and live-chat functions can be truly beneficial for making sure that your customers can constantly contact someone about a concern with your business, but social media may be the most excellent asset for boosting customer service.


A frequent misapprehension is that Twitter, Facebook, and their networking are only advantageous for marketing reasons. In fact, social networks can boost a brand and assist a business extend to fresh customers, although that’s not the only advantage. However, Exaalgia considers that companies aren’t adapting to customer demand. This is a best example of where customer behavior is varying much quicker than companies are adapting. Companies are yet looking social media through the lens of advertising, not as part of an overall brand execution strategy. With corporate approach, one of the major functions of social media is communicating straight with followers. Workers can send messages as well as reply to fans, that of course is a necessary part of providing tremendous customer service.


A social network is where customers go once they desire to connect with brands online. By following a company on Twitter or either liking its Facebook page permits fans to get immediate updates and find fresh content. Moreover, numerous users post comments on business profiles, generally as a feedback. Though, not entire of these updates are optimistic. YSF Magazine indicates that customer will probable write about their pessimistic experiences on a companies social media pages. Since, negative comments can smash up your repute. Of course, if you agree to clients to continually complain as well as write about your company’s faults, other consumers will detect and start to consider less of your industry. It has been said, bad posts don’t have to be destructive – they can in fact be the beginnings of your consumer service program on social media.

Simply best ways for the enterprise respond to complaints as soon as possible. Or just hand over to the staff member to monitor the company’s profile, check out the time when customer is giving the negative feedback. So that employ can immediately switch and access to that problem and find the way to sort out that customer problem. Once you understand the problems offer a solution and make an apology for the inconvenience. Moreover, you must early respond to grievances in your key profile thus other followers can look how you react and fast as well. However, if you send personal messages, clients may consider that you’re avoiding troubles and not offering any help.


Few customers might be uncertain to post their grievances on your profile. If you’re not extremely responsive for any one, followers might think you’ll avoid their comments and explore substitute means of communication. On the other hand, a few people may just discontinue doing business with you overall since they believe they can get superior customer service somewhere else. If you mind or not situations are ideal, therefore you must make sure that fans know they can stretch out to you on social media. For this, industrialist magazine suggests making a second account absolutely for customer service. Suppose you have an additional page committed to solving problems and helping clients, you can make more efficient support. However, this can create it simpler to divide marketing from client support. Well, link to your next page thus customers be acquainted with that it’s controlled by your company, incorporate recognized content and check it often therefore followers know they can constantly access that profile for help.


Few of the businesses don’t like to utilize social media for anything away from marketing. Since, the channel is so precious to marketing efforts that mixing it with customer service looks counter-intuitive though, assisting clients online can truly get better a company’s image and additional its reputation. Entire the consumer’s desire company’s to be trustworthy and supportive. By offering customer service, you can demonstrate that you’re dedicated to making sure the satisfaction of your guardians. Finally, this will lead to optimistic buzz and assist your company success.

Share this Article

As the owner of Exaalgia for over 10 years, Satish Singh has helped businesses achieve success through SEO, PPC and other Internet marketing efforts. He is currently Google Analytics and Google Adwords Certified, as well as a certified Woorank Expert. Satish strives to remain up to date with the latest developments in technology and helps his clients improve and maintain their search engine rankings.


Keyword Mapping Best Practices for 2021
Keyword Mapping Best Practices for 2021

Content creators understand that SEO is the lifeline of every content created. Well, maybe not for all content created, but for content that is designed for public consumption. Most often than not, it is your only chance at attracting your targeted consumers, audience, and viewers to your online platforms. It is however pertinent to understand […]

Stats to Improve your 2021 Digital Marketing Strategy
Stats to Improve your 2021 Digital Marketing Strategy

The world of digital marketing is continuously evolving, with marketers always finding new ways to engage customers and create experiences that have a lasting impression on audiences. From reliable and credible digital strategies to creative experiments, it is worthwhile to know what works well across industries and marketers. This fosters your chances of success as […]

Google Algorithm Updates That Rolled Out Over the 5 Years
Google Algorithm Updates That Rolled Out Over the 5 Years

If you keep up with digital marketing or even just regularly look online for services or any other information, you’ve probably heard about Google algorithms. But have you ever wondered what they’re exactly and how they affect websites and eCommerce stores’ ranking? What are Google Algorithms? Google’s algorithms are a complex system that searches out […]