Do Backlinks Still Work?

April 10, 2014 by Satish Singh

Do Backlinks Still Work?

by Satish Singh

Backlinks have been known to be a major factor when determining your website ranking. Many SEO companies in the USA use articles, press releases and many other sources to create backlinks for websites, but do they still have the ranking power that they used to?

Matt Cutts recently mentioned that Google had tested an algorithm excluding backlinks from the ranking system. He said, “We don’t have a version like that that is exposed to the public, but we have run experiments like that internally, and the quality looks much, much worse.” He continued, “We’ve played around with the idea of turning off backlink relevance, and at least for now, backlink relevance still really helps in terms of making sure we return the best, most relevant, most topical set of search results.”


SEO links work, but are SEO companies’ link-building tactics working, or are they getting websites penalized? Google takes action on those who have irrelevant links or links from untrustworthy sources. However, there is a way to gain backlinks to your site without manually creating them.


A great way to increase your backlinks is to have newsworthy sites linking back to your relevant material. Your articles should be keyword-rich, but not look like they were created for SEO purposes only. All content on your site should be well-written and make other websites want to link to it.


For example, if you are an SEO company promoting your SEO services in Rochester, NY, you want to provide well-written, informative information, which will lead other website companies in the USA to link back to your site. Your information should be updated frequently and keep users interested in your SEO services.


Increasing engagement with other websites in your niche is a great way to increase backlinks after penguine 2.0. If you are linking to other sites and sharing their content, they will be more compelled to do the same for you.


Another great way to increase backlinks without using the ordinary backlink tactics, is through social media. By having people on social media share your site and your content, they are providing backlinks. Your site content should be strong enough to have others want to share it. One specific site is Pinterest. With photos, recipes and ideas being shared daily, having Pinterest users share your content can be very beneficial to your SEO.
Please check some of the latest emerging SEO trends in our infographics below:

Going back to the SEO company, for example, posting great new ideas on twitter, reddit, or Pinterest will link back to your SEO services in Rochester and will help give your SEO company more exposure around the USA and provide great backlinks.


Backlinks are key to a website’s ranking. As Matt Cutts stated, “It turns out backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” Make sure your website is keyword-rich and contains well-written content. If you have any questions, ask your SEO company.

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As the owner of Exaalgia for over 10 years, Satish Singh has helped businesses achieve success through SEO, PPC and other Internet marketing efforts. He is currently Google Analytics and Google Adwords Certified, as well as a certified Woorank Expert. Satish strives to remain up to date with the latest developments in technology and helps his clients improve and maintain their search engine rankings.


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