Does your name appear at the top results when someone is looking for the services or products you offer? Then you need SEO professional help. Read this article to find more.
If not, you are losing many quality leads. On average, 75% of people choose a business for their requirements from the first page of Google searches.
SEO (search engine optimization) is a process by which you can reach the right audiences who are searching for the same services or products as your niche.
Many small and medium scale businesses, have less knowledge or find it difficult to implement SEO.
In such a case, you can seek SEO professional help from award-winning agencies.
In this blog, we will discuss some SEO issues that you can face and also why to consider SEO professionals as part of your team.
But First, What is SEO?
It is important to understand what is SEO and how it is beneficial for your business.
SEO is a process of optimizing your landing pages so that the search visibility of your website increases along with ranking and traffic for the targeted keywords.
In SEO many different strategies are used to improve website visibility, like –
- Write keywords optimized content by maintaining the keywords density.
- Use proper head tags, H1, H2…etc.
- Informative and relevant content.
- High-quality backlinks for niche websites.
- Lower your page load time.
- Proper call to action buttons.
- High-quality images.
When the right strategy is implemented, it gives you better and fast results on search engine result pages.
It helps in improving the ranking of your website and generating more leads and revenue for your business
SEO is a continuous process. You won’t get an overnight result. It takes some time to see results.
Read more SEO related content –
- Why Opt SEO Service for Website?
- Latest SEO Technology for Better Optimization
- SEO Trends 2022 | Get on Top of Google Search
- SEO Management – Everything You Need To Know
Let us check out some of the SEO issues –
Now we have an idea about what SEO is, let’s discuss some of the issues websites might face that result in low ranking or no ranking.
Your website is not appearing in the search results
The first and foremost step is to analyze whether your website is appearing in the search engine or not for the targeted keywords.
Say, for example, your business sells “sports equipment” and you want that whenever some search “sports equipment” your website needs to appear among the top results of SERPs.
If your website is not appearing for the targeted keywords then you must remap the target keywords among other issues.
This issue also may occur if the website is not indexed by the search engine. In that case, you should check your sitemap, robot.txt, to make sure if the site is facing any technical issues.
Traffic on your website is less
There could be various reasons your website is getting less traffic.
It might be metadata or headings. Informational content is less on your website. Not all keywords are indexed for the page, among others.
After you establish that your website is indexed and getting ranked for targeted keywords, you must evaluate organic search results.
This is how you can do this, you can use tools such as SEMrush, Ahref, or Google Analytics.
In Google Analytics you can check in 3 simple steps –
- Go to the Acquisition tab in Google Analytics
- Click on “Overview”
- Click on “Organic Search”
Website traffic is not leading to conversion
Once you know the percentage of organic traffic on your website, you need to pay attention to the percentage of conversion.
If the percentage of conversion is less as compared to the percentage of organic traffic, then something is wrong and you should consult and invest in SEO in order to increase the conversion rate.
In Google Analytics you can check the percentage of conversion from organic searches.
If the percentage of conversion is low, you should cross-check the keywords you are targeting, on-page of the webpage such as Call-to-action, etc.
You must target it according to the incoming traffic to your business so that more users can perform the desired action.
Tip – An SEO expert plays a vital role in increasing your conversion rate and increasing revenue for your business.
Your website is not mobile responsive
A study says that most online searches come from mobile devices.
It is very important to make your website mobile responsive.
No matter if your website is ranking well in search results of the desktop version but if your website is not mobile responsive, you might lose leads valuable to your business as well.
You need to ensure that the user visiting your website has a positive experience no matter which device they are using to search for you.
To know more about how your website looks on mobile devices, have a look at Google’s mobile-friendly test tool.
You can take the help of SEO experts who can help in making your website mobile responsive.
Your website is not HTTPS secured
Google considers Non-HTTPS websites as “not secure”. You should ensure that your website features “An SSL certificated”.
The visitor should have confidence that they have landed at a genuine place for their requirement. Websites with SLL certificates include “HTTPS” in the URLs.
SSL secured website protects the customer’s sensitive information entered in your website.
Google has announced HTTPS as a ranking source as most of the first page Google results use HTTPS.
Less use of content marketing
In-depth, comprehensive content is very important to appear at the top of the search engine.
Google gives importance to those websites that have valuable content. If your website is lacking informative content, you should consult a content expert with an SEO background.
Content marketing involves creating quality content using your most important keywords. It not only helps in generating leads but also educates the visitors about your services and how they can help your business to grow.
Content marketing is not a one-time process. You need to keep your website full of updated content that is useful for visitors.
Effective and relevant content engages the visitor and spends more time on your website. You should have an effective content strategy for your website.
Your Website Has Technical Problems
Your website should be technically sound. If it is not, then you should consult an SEO expert to solve those issues.
In terms of technicality, you should consider the following technical SEO elements:
Google says that page speed is a very important factor in order to increase rankings. If your website is taking more than 3 seconds to load, a high percentage of users will not stay on the website.
You should take the help of an SEO consultant if your page speed is low. You can test your speed on Google’s page speed insight tool.
Content plays a crucial role. It is very important to create fresh content every time. If your website contains duplicate content, it may affect your rankings on the search engine. Content should also not be identical to each other, else it will be considered duplicate content.
If your website has duplicate content, the search engine cannot identify which content to index in the search results. This affects the visibility of the pages as it can only choose to index one version of the content.
Google also penalized you for having duplicate content which may affect your goodwill.
An XML sitemap ensures that nothing is missed while indexing your website over the search engine. If you want to ensure the that Google index reflects your content the way it is, it is important to have an XML sitemap. It also speeds up the indexing process.
You can take the help of an SEO expert to create an XML sitemap.
Your Website Does Not Provide a Positive User Experience (UX)
A website should provide a positive user experience (UX) to visitors. It plays a key role in order to rank your website at top of search results.
For visitors, user experience components like your website’s navigation, layout plays a vital role.
If they feel that the website is not user-friendly and they are facing difficulty in accessing the information they need, they will not waste their time on your website.
It is crucial for your website to have a positive user experience to keep visitors engaging.
Adding photos and videos is a great way to boost the user experience of your website.
Your website doesn’t have enough many backlinks
Backlinks are one of the major factors while ranking your website in search engines. Search engines consider the number and quality of backlinks pointing to your website.
Google reviews the links received by your website from other authority websites. Search engine ranks you higher if the backlinks you received from a reputed website. The quality of links here plays a very important role.
You can analyze the backlinks of your website through various tools like Aherfs. An SEO expert will help you in earning quality backlinks and getting higher rankings.
3 Points That You Should Consider While Choosing a Seo Agency:
When choosing an SEO agency, you should make sure:
1. Make Sure They Deliver What They Promise
It is necessary to research a lot before choosing an SEO agency. You should study whether the agency itself is able to rank itself in its category or not. While searching “best SEO company in (location)” does the agency appear among the top results? If not, then that is not something you should go with. It might not help you in ranking higher.
2. Don’t Go for “Cheap” SEO Services
When choosing an SEO agency, you need to pay attention to every detail. You should not always go with the cheapest option as they might not be able to give you the best results.
In SEO, the higher you invest, the higher will be the chances to get the results. You get what you pay.
You need to invest wisely in order to get the best return on investment.
3. Review Portfolio, Case Studies, and Testimonials
Last but not the least, you should carefully examine the agency’s reviews, case studies, and portfolio.
You should choose an SEO agency that drives impressive results. Reviewing these things will help you in making the correct decision.
Exaalgia’s SEO services
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