Its time you need SEO professional help
July 27, 2019 by Satish Singh
Does your name appear at the top results when someone is looking for the services you offer?
If not, you are losing many quality leads. On average, 75% of people choose a business for their requirements from the first page of Google searches. Usually, they do not go beyond that. SEO (search engine optimization) helps you to reach the right audiences who are looking for your services.
Many businesses, say it a small scale or medium scale businesses find it difficult to implement SEO. If you want to choose an award-winning agency that specializes in SEO, this is the place for you.
Through this page, we will discuss the signs when your website needs professional SEO help and how Exaalgia can help you with your ranking and revenue.
What is SEO?
It is important to understand what does SEO and how it is beneficial for your business.
SEO is a process of increasing your rankings over search engines and simultaneously increasing traffic on your website. Different strategies are used to improve the rankings, like:
- Creating backlinks from various websites.
- Improving your page load time.
- Improving your page speed to reduce the bounce rate.
- Creating updated and engaging content that is useful for readers.
So on and so forth.
These strategies are very helpful in improving your online visibility. These strategies vary from website to website. It is important to understand the nature of the business and then adopting the strategy that is most effective.
When the right strategy is implemented, it gives you better and fast results in search engine result pages. It helps in improving the ranking of your website and generating more leads and revenue for your business
SEO is a continuous process. You won’t get an overnight result. It takes some time to see results.
Signs that indicated that your website needs SEO
We discussed what is SEO, now let’s discuss how to decide whether your website needs SEO or not.
- Your website is not appearing in the search results
The first and foremost step is to analyze whether your website is appearing in the search engine when someone searches for the services that you offer.
Say, for example, your business is to sell sports equipment and you want that whenever some search “sports equipment in (your location)” your website needs to appear among the top 5 results or at least on the first page of Google searches.
If your website is not appearing in any of the above places, you should take the help of an SEO expert.
Maybe you are ranking for any other keyword, say “sports equipment at a reasonable price”. But if your website is again not appearing in the search engine for this keyword also, you should take the help of SEO experts that will help you in increasing your online visibility and generating revenues.
Can’t decide what are the keywords you should go with? We are here to help. It is very important which keywords are best for your business.
- Traffic on your website is less
After you establish where your site ranks in SERPs, you’ll want to evaluate your organic website traffic — the number of visits your site receives from people who click your organic search listings.
Once you know where your website is ranking, you need to identify how many people are coming to your website. Google Analytics will help you to analyze the organic traffic of your website. To see the traffic, you need to follow 3 simple steps:
- Go to the Acquisition tab in Google Analytics
- Click on “Overview”
- Click on “Organic Search”
it will tell you the percentage of organic traffic coming to your website. If the percentage of organic traffic is less and is not a main source of traffic on your website, then this is the time to contact SEO expert.
3. Website traffic is not leading to conversion
Once you know the percentage of organic traffic on your website, you need to pay attention to the percentage of conversion. If the percentage of conversion is very less as compared to the percentage of organic traffic, then something is wrong and you should consult and invest in SEO in order to increase the conversion rate.
Google Analytics also shows the percentage of conversion from organic searches. If the percentage of conversion is low, you should cross-check the keywords you are targeting and should change it according to your business so that more people can visit you who are in need of your services.
SEO consists of different strategies content is one of them. The content on your website should be engaging and helpful to the visitors on your website.
An SEO expert plays a vital role in increasing your conversion rate and increasing revenue to your business.
4. Your website is not mobile responsive
A study says that most of the online searches come from mobile devices.
It is very important to make your website mobile responsive. No matter if your website is ranking well in search results but if it is not mobile responsive, you might lose leads valuable to your business.
You need to ensure that the user visiting your website has a positive experience no matter which device they are using to search for you. To know more how your website looks on mobile devices, have a look at Google’s mobile-friendly test tool. You can take the help of SEO experts who can help in making your website mobile responsive.
5. Your website is not HTTPS secured
Google considers non-https websites as “not secure”. You should ensure that your website features “SSL certificate”. The visitor should have confidence that they have landed at a genuine place for their requirement. Websites with SLL certificate includes “https” in the URLs.
SSL secured website protects the customer’s sensitive information entered in your website.
Google has announced HTTPS as a ranking source as most of the first page Google results use HTTPS. You can contact SEO experts to make your website HTTPS secure.
6. Less use of content marketing
In-depth, comprehensive content is very important to appear at the top of the search engine.
Google gives importance to those websites who have valuable content. If your website is lacking invaluable content, you should consult an SEO expert.
Content marketing involves creating quality content using your most important keywords. Content marketing not only helps in generating leads but also educate the visitors about your services and how they can help your business to grow.
Content marketing is not a one-time process. You need to keep your website full of updated content that is useful for the visitors. Effective and relevant content engages the visitor and spends more time on your website. You should have an effective content strategy for your website.
7. YOUR webSITE HAS TECHNICAL PROBLEMS
Your website should be technically sound. If it is not, then you should consult an SEO expert to solve those issues.
In terms of technicality, you should consider the following technical SEO elements:
Google says that page speed is a very important factor in order to increase rankings. If your website is taking more than 3 seconds to load, a high percentage of users will not stay on the website.
You should take the help of an SEO consultant if your page speed is low. You can test your speed on Google’s page speed insight tool.
Exaalgia is here to help you, we offer page speed optimization services to reduce your website’s loading time.
Content plays a crucial role. It is very important to create fresh content every time. If your website contains duplicate content, it may affect your rankings on the search engine. Content should also not be identical to each other, else it will be considered as a duplicate content.
If your website has duplicate content, the search engine cannot identify which content to index in the search results. This affects the visibility of the pages as it can only choose to index one version of the content.
Google also penalized for having duplicate content which may affect your goodwill.
To know more “how duplicate content affects SEO”, check out this helpful article. You can also consult an SEO specialist to look after this.
An XML sitemap ensures that nothing is missed while indexing your website over the search engine. If you want to ensure that Google index reflects your content the way it is, it is important to have an XML sitemap. It also speeds up the indexing process.
You can take the help of an SEO expert to create an XML sitemap.
8. Your website does not provide a positive USER EXPERIENCE (UX)
A website should provide a positive user experience (UX) to visitors. It plays a key role in order to rank your website at top of search results.
For visitors, user experience components like your website’s navigation, layout plays a vital role. If they feel that the website is not user-friendly and they are facing difficulty in accessing the information they need, they will not waste their time on your website.
It is crucial for your website to have a positive user experience to keep visitors engaging.
Adding photos and videos is a great way to boost the user experience of your website.
9. Your website doesn’t have enough many backlinks
Backlinks are one of a major factor while raking your website in search engine. Google takes into consideration the number and quality of backlinks pointing to your website.
Google reviews the links received by your website from other authority websites. Google rank you higher if the backlinks are received from a reputed website. The quality of links here plays a very important role.
You can analyze the backlinks of your website through various tools like Aherfs. An SEO expert will help you in earning quality backlinks and to get higher rankings.
3 points that you should consider while choosing an SEO agency:
When choosing an SEO agency, you should make sure:
1. MAKE SURE THEY deliver what they promise
It is necessary to research a lot before choosing an SEO agency. You should study whether the agency itself is able to rank themselves in their category or not. While searching “best SEO company in (location)” does the agency appear among the top results? If not, then that is not something you should go with. It might not help you in ranking higher.
2. DON’T Go FOR “CHEAP” SEO SERVICES
While choosing an SEO agency, you need to pay attention to every detail. You should not always go with the cheapest option as they might not be able to give you the best results.
In SEO, the higher you invest, the higher will be the chances to get the results. You get what you pay.
You need to invest wisely in order to get the best return on investment.
We at Exaalgia offer transparent SEO pricing with zero hidden charges so that you can compare and make the decision which is best suited for your requirement.
3. REVIEW PORTFOLIO, CASE STUDIES, AND TESTIMONIALS
Last but not the least, you should carefully examine the agency’s reviews, case studies, and portfolio.
You should choose an SEO agency that drives impressive results. By reviewing these things will help you in making the correct decision.
Exaalgia SEO services
Exaalgia, an award-winning SEO agency, offers custom SEO services to all your needs.
We are a complete solution to all your digital needs. We help you in increasing your online visibility.
Avail professional SEO services today!
We’re excited to help with our SEO services!
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