Let’s learn about the Essential SEO techniques for eCommerce websites.
With the current scenario, one really can’t underestimate the online presence of the business.
This doesn’t limit to just having an eCommerce website but if done a detailed study one would know that it’s more than that.
You need to have proper SEO work being done on your eCommerce website to make sure that it is visible and generates traffic. In this blog, we will list a few tips for the SEO techniques that are essential for an eCommerce website.
Here is a list of essential SEO techniques for eCommerce websites
SEO is no more limited to short-tail Keywords only, it is also about long-tail keywords or keyphrases.
Single-word keywords are broad and it is tough to generate organic visitors or get rank on that particular keyword. However using long-tail keywords and variations provides more chances to rank on specific search queries., which results in organic visitors.
Read this blog on – Short Tail and Long Tail Keyword – Which is better?
Meta Tag, Title, and Description
Though this really doesn’t show on the webpage directly, it does play an important part. To make sure that the webpage is found on SEPR for search queries by the users. Metadata should be updated on web pages.
Whenever the pages appear on the search engine meta details you added are shown. This detail helps users to understand the intent of the webpage. As well search engines get useful information that helps web pages to rank.
The product should have proper details and should be written in a descriptive manner. It must be written in a manner that the user doesn’t have any doubt on the product on whether to buy or not to buy. How well you convey the product to the users is what actually matters.
Images with Alt Tags
We all know that images or any graphic don’t get indexed easily. But it’s possible to make sure that images are indexed by providing alt tags to them. Google bots cannot read images so it is important to provide alt tags, it helps bots to read tags and understand the image.
Read this blog on – SEO Image Optimization – Why it is important?
Content is the king, not the product description but the entire webpage content creates an impression for the users. This information should answer the user’s queries. To write content should use long-tail keywords or phrases keywords. Content help users to understand the webpage and also helps users to convert.
URL should be short and easily understood by users and web crawlers. It should be static rather than dynamic URLs.
Link building is an important part of SEO, which is done to promote your eCommerce website. Creating quality links on local directories, blogs, etc helps boost up the on-page and help keywords to get indexed.