6 Effective Lead Generation Tools for Digital Marketers in 2022

Editorial Team

Lead Generation Tools

Here are 6 Effective Lead Generation Tools that you should use in 2022.

Lead generation is a challenging task for any business. But there are some good websites and tools that you can use to find leads.

You can generate organic leads through SEO, optimizing the right keywords, analyzing incoming traffic data, and making SEO strategies based on data that can bring high leads.

Coming back to the topic – here are 6 Effective Lead Generation Tools that you should use in 2022 –

Google Ads

If you are looking for quick results then Google Ads is the solution.

Google Ads is a tool made by Google, where you can set a campaign, define your goals, and run ads around it to target the users and generate leads.

By spending little amount you can generate high leads.

The main benefit of Google Ads is that results can be seen quickly since you will be targeting a specific group of users.

Google Ads was formerly known as Google AdWords.

To run Ads as a marketing tool, firstly you should be clear with your marketing goals, such as you want brand awareness, increase sales, or promote an app, product, service, etc.

With Google Ads, you can target your ads to show on SERPs, display on websites, run video ads, Gmail ads, Image ads, etc.

Check out Exaalgia’s Pay Per Click Services that can help your business generate leads.


LinkedIn is one of the top marketing platforms for brands to interact and collaborate with people and other brands. It is also a great way to brand awareness and promote your services or products.

Another benefit of LinkedIn is that you can directly connect with the company’s marketing professionals, senior executives, VPs, or CEOs.

This is a way great way to build relationships and generate leads.

LinkedIn provides ad marketing as well, by which you can specify the target audience and can collect more insights.


Facebook is the biggest social network worldwide with 2.9 billion monthly active users as of the 4th quarter of 2021. (Source)

From large businesses to small and people from urban to rular, and all over world all interact in Facebook. So optimizing your Facebook profile can hugely impact.

Want to know how to optimize and drive more traffic? Read this blog now.

Facebook Business has made the process of a lead generation really easy. With the quality lead generation objective in mind, you can ask audiences and prospects for their information and they can provide it without ever having to leave Facebook.

Also running ads on Facebook makes it easy to find the right audiance you are targetting which is added advantage for lead generation.


Quora is the most popular question and answering platform from professionals to individuals. This is the best way to solve people’s query and at the same time generate leads.

The quality of content in Quora are high-quality, moderators have done a great job on managing the spam clean.

It is also a great way for branding, with insghtful and knowlegable content you can quickly grab more attention. You can find question related to service and products that people are talking or asking about.

Quora is a free platform in most case, but you can also promote your content with Quora advertusment.


MailChimp is the most popular email marketing tool to capture leads.

Placing this on your website can help you to generate leads. You can then send a custom email to your subscriber list such as a newsletter about new blogs, products, services, etc.

This service is easy to integrate with your website. This tool can be used for free to store up to 2,000 email ids and send out 12,000 emails per month.

This service also has premium features.

Wrapping Up..

There are a lot of different ways to nurture leads for a company.

Every above online tool differs in the way they generate leads for your business, hence every tool has a different set of features that will achieve your specific goals.

At Exaalgia we provide services that can generate leads for your business, you can check our SEO services, paid marketing service or social media service. Schedule a call with our professionals, contact us.

Scroll to Top