How to Optimize your Website for Mobile


December 4, 2019 by Satish Singh

You might be aware of Google’s new policy called Mobile-First. More and more internet users are shifting away from desktop and instead of browsing and shopping using their Smartphones. If you want to truly optimize your website performance on mobile phones, you’ll have to consider other alternatives, too.

  1. Design with Mobile-friendliness in Mind

Start adopting the concept of mobile-first design. Other than the responsive web designs, below are the design elements you should implement in your mobile-first web designs.

Prioritization- Using prioritization, which elements are most important, either its CTA buttons or content and how easy it is for customers to see on a phone? Determine all the elements and build them as per display space.

Content First, Color Second- Make sure every piece of content is easily readable and accessible. A smartphone screen is much less forgiving with distracting visual elements.

Easy Navigation– On a mobile device, always allow your users to click anywhere to return back to the home page. Experiment with Scroll-to-Top widgets!

  1. Resources Optimization

Visual elements like images, icons, animations, illustrations, and videos are the biggest bandwidth consumers on web pages. Resize your images to shave off up to 80% of the total image size, compress images using a third-party software to reduce the number of colors present in an image, and explore alternative file formats like WebP and SVG file.

  1. Accelerated Mobile Pages (AMP)

AMP strips down your pages to bare essentials to provide a super-fast loading site experience, but also to make content readability a priority. Accelerated is a bare-knuckle HTML page used by Web Development Companies for certain limitations of which kind of content can be displayed. This leads to faster site loading times and overall performance.

  1. Aim for Functionality

Functionality is what you offer to your visitors to get things done correctly and fast. Based on the purpose of your site, all tools such as product searches, customer reviews, currency convertors, and nearest store locations should help mobile users perform intended ‘’functions’’ and achieve goals much faster.

  1. Avoid Flash or Java

Apple products do not support Flash and have stated that they have no intention to do so in the future. Because iPhones make up over 60% of the smartphone market, if you use Flash a significant portion of your audience may not able to access your web content. Similarly, many phones do not support Java and even if they do, using Java can be a huge factor in high load time.

  1. Use Mobile Redirects

Once your site is designed and ready to go live, make sure to put redirects in place that will sniff out when a visitor is using a smartphone and direct them to the mobile-friendly version of your website. Once your redirects are in place, a mobile user who types your web address on the search bar will be sent to the mobile-optimized version of your site.


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As the owner of Exaalgia for over 10 years, Satish Singh has helped businesses achieve success through SEO, PPC and other Internet marketing efforts. He is currently Google Analytics and Google Adwords Certified, as well as a certified Woorank Expert. Satish strives to remain up to date with the latest developments in technology and helps his clients improve and maintain their search engine rankings.

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