Effectual Ecommerce SEO Tips: You Must Know
November 8, 2019 by Satish Singh
If you’re selling products online, your website needs to be easily found by your prospects. This means you have to appear in the first position of Google search results. It would be a really daunting process for store owners to have the best products and website if you cannot reach your audience. This is where SEO comes into the game, and search engine optimization companies help you rank higher in the SERPs and make your website visible in the eyes of users. The more traffic you get, the more likely you’ll make conversions.
- Setup efficient keywords
- Use strategic keywords in the anchor text
Using anchor text to increase your SEO efforts is a good solution. As e-commerce stores are usually full of links pointing to your inner pages and you need to optimize anchor to maximize their potential. Ecommerce SEO experts make them look natural with anchors like ‘’here’’ but sometimes they also use strategic keywords to rank. Obviously, they don’t use the same keywords for all your anchor texts in order to avoid spamming, they just include important keyword links in product descriptions that lead visitors to similar product pages that you want to push.
- Avoid duplicate content
Duplicate content is seriously an enemy for an e-commerce website. Ecommerce stores particularly meet this issue because product descriptions are often given by a seller- and the seller also distributes those products to a different website. It resulted in the same product description. You must filter and category options to avoid duplicate content issues because those filters create different URLs with the same content.
- Optimize product images and product descriptions
Like compelling product headlines, catchy product descriptions and high-quality images have a great impact on your conversion rate. That’s why you should avoid using the seller’s product descriptions and should give alt attributes to images as Google Images search results can drive more traffic back to your site.
- Improve Usability
Make sure your store navigation is easy! The worse mistake would not offer a clear navigation path to users. Do not forget to link to your product pages from your home page and relevant category pages. Good usability of pages will also help bots to crawl your website easily.
Avoid broken links to offer the best experience possible. You can hire the best SEO company for Google rankings of your e-commerce website.
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