Effectual Ecommerce SEO Tips: You Must Know


November 8, 2019 by Satish Singh

If you’re selling products online, your website needs to be easily found by your prospects. This means you have to appear in the first position of Google search results. It would be a really daunting process for store owners to have the best products and website if you cannot reach your audience. This is where SEO comes into the game, and search engine optimization companies help you rank higher in the SERPs and make your website visible in the eyes of users. The more traffic you get, the more likely you’ll make conversions.

  1. Setup efficient keywords

Finding the right keywords with high search volume is the key to rank your e-commerce website. Take the time to do some in-depth keyword research for your e-commerce store to pick the keywords that suit your activity. Long-tail keywords can really help you get ranking on specific niches where none of your competitors are ranking. Such keywords can really nurture the traffic you’re already looking for and increase your conversion rate. Keep yourself in audience shoes; think in terms of user’s search intents.

  1. Use strategic keywords in the anchor text

Using anchor text to increase your SEO efforts is a good solution. As e-commerce stores are usually full of links pointing to your inner pages and you need to optimize anchor to maximize their potential.  Ecommerce SEO experts make them look natural with anchors like ‘’here’’ but sometimes they also use strategic keywords to rank. Obviously, they don’t use the same keywords for all your anchor texts in order to avoid spamming, they just include important keyword links in product descriptions that lead visitors to similar product pages that you want to push.

  1. Avoid duplicate content

Duplicate content is seriously an enemy for an e-commerce website. Ecommerce stores particularly meet this issue because product descriptions are often given by a seller- and the seller also distributes those products to a different website.  It resulted in the same product description. You must filter and category options to avoid duplicate content issues because those filters create different URLs with the same content.

  1. Optimize product images and product descriptions

Like compelling product headlines, catchy product descriptions and high-quality images have a great impact on your conversion rate. That’s why you should avoid using the seller’s product descriptions and should give alt attributes to images as Google Images search results can drive more traffic back to your site.

  1. Improve Usability

Make sure your store navigation is easy! The worse mistake would not offer a clear navigation path to users. Do not forget to link to your product pages from your home page and relevant category pages. Good usability of pages will also help bots to crawl your website easily.

Avoid broken links to offer the best experience possible. You can hire the best SEO company for Google rankings of your e-commerce website.


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As the owner of Exaalgia for over 10 years, Satish Singh has helped businesses achieve success through SEO, PPC and other Internet marketing efforts. He is currently Google Analytics and Google Adwords Certified, as well as a certified Woorank Expert. Satish strives to remain up to date with the latest developments in technology and helps his clients improve and maintain their search engine rankings.

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