Is Your Call To Action Strong Enough?


April 14, 2014 by Satish Singh

A call to action is a must-have on every site. Great call to action buttons have been known to increase conversions. When you have strong, compelling content on each page of your website, you don’t want that content to end without giving the audience the next step to take. So, what makes a call to action strong enough?

Did you know that the pronoun you use can affect your conversions? A case study on ContentVerve.com has shown that websites designed with a call to action button using first-person pronouns such as “I” or “my” received 90% more clicks than those using second-person pronouns such as “you” or “your.”

Why is that? According to Tim Ash at Clickz.com, it is all about the connection with the consumer. He said, “when a person feels personally connected to a product or service, they buy.”

The pronoun you use is not the only way to have an effective call to action. The rest of the language should convey a sense of urgency with action words such as, “call,” “buy,” “register,” and “subscribe.”

Often times a call to action with an offer or a benefit is helpful in gaining conversions on your WordPress site. Another case study performed by ContentVerve.com shows an increase in conversions when the call to action button adds a benefit. This adds some urgency and propels users to move forward. They don’t want to miss out on the offer because it could change tomorrow.

Another factor that effects the conversion rate is the design of your button. Does your call to action button blend in with the rest of your site or does it stand out? Is it big enough that users will notice it? You don’t want users to bypass the call to action. Be sure your WordPress developer has created a design that stands out.

Many case studies have been performed to improve the effectiveness of call to action buttons. The important thing to remember is that your button stands out and connects with your audience. When designing or redesigning your website, it is important to keep these ideas in mind.

If you have a WordPress site, you might be able to make the change in your call to action text easily, but if you have any questions, you should contact your WordPress development company.

Many website designs are created using WordPress, which is known to be very user-friendly. Therefore, changing your call to action button should not be a difficult task, but your WordPress developer will most likely help you improve this button or share their ideas to increase your conversions.

If you are looking to improve the design of your website or call to action button, contact Exaalgia. Exaalgia is a website and WordPress development company in the USA. They will provide you with the best ideas and designs to help increase conversions on your site. They will also offer other suggestions to help make your website design more appealing to visitors.


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As the owner of Exaalgia for over 10 years, Satish Singh has helped businesses achieve success through SEO, PPC and other Internet marketing efforts. He is currently Google Analytics and Google Adwords Certified, as well as a certified Woorank Expert. Satish strives to remain up to date with the latest developments in technology and helps his clients improve and maintain their search engine rankings.

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