How to Optimize the Homepage of your Online Store


December 13, 2019 by Satish Singh

A great SEO-friendly homepage is vital for any website. Since it is one of the most important landing pages of an online shop, it must.be both user-friendly and search-friendly. When prospects visit your store’s homepage, they should be able to see at a glance:

  • Who you are.
  • What products/services you’re selling.
  • Why they should buy from you.
  • How to find products they’re interested in.

To achieve the top ranking objectives you need to follow the homepage SEO process that is divided into two parts.

  1. User Optimization.
  2. On-Page SEO

Let’s start with user-optimization. The first thing you should add in your list is ‘’fold content optimization’’.  Make sure this content is visible for users without having to scroll down the page. In simple words, when the homepage is fully loaded, what does the user sees before touching the vertical scroll bars? Essential elements for the ‘’above the fold content’’ are:

  • Website Logo
  • Contact Information
  • Menu Options
  • Offers
  • Bold Headings
  • Call to Action buttons
  • Link to Account Login or Shopping Cart

The best way to get ideal homepage optimization is to look at some of the most successful eCommerce stores on the Internet such as Amazon, Zapoos.com, Myntra etc.

You should also have a responsive website design to provide a more customized experience to users on mobile phones.

In this second step, optimize your website homepage for search engines. Examine the following factors below just like SEO Marketing Companies USA

  • SSL secured website- Having a secure certificate installed on your server and properly configured is a must for all eCommerce store websites. Having an https website is good for SEO.
  • Home page Title- Meta title (60 characters) is important because it gives a big hint to search engines on what your website is all about and it is shown in rich snippets.
  • Home page meta description- A good description has a positive effect on the click-through rate. Write description under 160 characters with magnets words, location and summary of what you’re offering.
  • H1 tag- H1 gives another hint to SERPs on what the page content is about. Best SEO Consultants in America recommends using your main keyword as an H1 tag.
  • Content and keywords usage- Instead of just having image content, convert your banners or call to action links into HTML so that search engine spiders can understand the content. Make sure the content is unique and included with your targeted keywords.
  • Images SEO- To ensure potential buyers to purchase your products, enhance the appearance of your online shop and make it highly appealing. Use high definition images, add alt text and caption keywords naturally in the text but without stuffing keywords to complete your Image optimization.
  • Structured data- To make search engines understand the context of your page, use a pre-defined set of schemas. If you have an eCommerce store, use structured data to give Google more details about your website and brand. You can generate schema code via Google structured data helper under the relevant category of your business.
  • Footer and what content to include- Last but not least, don’t forget your website’s footer. The footer is, of course, part of the homepage and all other pages. Things to add to your footer according to SEO service company

i.  Links of the main section (main categories and pages) of your website.
ii. Trust logos- Paypal verified, MacAfee, verified, BBB Verified etc.
iii. Contact details- Include your phone number and address and links to your contact us page.
iv. Your Logo
v. Links to Privacy Policy, Sitemap, Returns & Refunds, and T&C.
vi. Social media pages buttons
vii. A way for users to register for an email newsletter.

As a final word, having an optimized homepage is crucial for the success of your online store or website.  Keep things simple for your prospects and search engines.


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As the owner of Exaalgia for over 10 years, Satish Singh has helped businesses achieve success through SEO, PPC and other Internet marketing efforts. He is currently Google Analytics and Google Adwords Certified, as well as a certified Woorank Expert. Satish strives to remain up to date with the latest developments in technology and helps his clients improve and maintain their search engine rankings.

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