How to Win Content Arms Race

February 2, 2013 by Satish Singh

How to Win Content Arms Race

by Satish Singh

It has been noticed that many folks in our community and the marketing community overall say “it’s not just only one who invested in content, try to share your content through search and through the social network. As the same procedure followed by competitors too. So market your content as you can.


Content Marketing is becoming so popular because that one need to take an extra step to go above and beyond what your competitors do in order to win in this space.


So now let’s start forming creative content.


Many folks say that have a blog, have forums. Might have some articles, some press releases, or some white papers too but need to think beyond this. All these things need to be updated on regular basis.


So in the enterprise world, a lot of people think about webinars, some involve in slide shows. Now a day’s many urge for video marketing. Of course, video marketing is one of the very effective ways of content marketing.


1. Conversation: Conversation is one of the effective ways & trusted ways to market for content. Q and A types of formats, forums, build a community to start a conversation; blog commenting (not like spamming) may become a conversation.


2. Comics: Comics have been really huge on the Web. You can see people like XKCD having a ton of success and lots of folks in the marketing world and in the B2B world even trying to leverage some comical stuff.


3.Graphics: if you have high-quality graphics, photos, imagery post it will a well-written caption if will worth for content marketing.


4.Graphs and charts: If you can assemble data, even if you don’t create the data yourself or you’re not responsible for the data, if you build the charts yourself, then it’s sure that you can really win with that.


Share the content whatever you have and what others are having but unwilling and unable to share. The unwillingness here reflects that they are not having proper sources of sharing the content either they might have financial problems so you may take advantage of it, that could be your size, your nimbleness, your community, your creativity. Do those things that you’re competitors cannot or will not do, and that includes data from your contacts but also investing beyond what is reasonable.

Share this Article

As the owner of Exaalgia for over 10 years, Satish Singh has helped businesses achieve success through SEO, PPC and other Internet marketing efforts. He is currently Google Analytics and Google Adwords Certified, as well as a certified Woorank Expert. Satish strives to remain up to date with the latest developments in technology and helps his clients improve and maintain their search engine rankings.


12 Web Design Mistakes to Avoid in 2021 That Could Hurt Your SEO
12 Web Design Mistakes to Avoid in 2021 That Could Hurt Your SEO

Gone are the days where having a website for your business was an option. Nowadays, it is compulsory for the success of your business. Having a website for your business is not enough, you have to ensure it meets specific design standards. A website with exceptional design can do so much for your business. It […]

9 Best E-Commerce Platforms for 2021
9 Best E-Commerce Platforms for 2021

Asides from the obvious fact that there is enormous competition in the online world, there is also so much room for development. Although there is a lot of work related to the creation of a website, the topic we are concerned about is an eCommerce platform, after all choosing the right platform is vital for […]

Apple May Launch Its Own Web-Based Search Engine
Apple May Launch Its Own Web-Based Search Engine

Google’s mobile search achievement depends on the reality that it’s the default search engine used for the iPhone platform. Google has paid billions for that benefit over the years. However, there are facts that Apple might be making a search engine to counterpart with Google and that is for real. As Coywolf’s Jon Henshaw stated […]