Images Optimization: Top SEO Company in USA


September 17, 2019 by Satish Singh

Images Optimization: Top SEO Company in USA


by Satish Singh

A robust SEO or SEM strategy should include images and video optimization. As this is one of the fastest-growing forms of online content, especially on mobile devices. While keyword and content optimization focuses only on website content and Meta tag information and most search engines robots allow a user to search specifically for images or video.

Thus, it makes easier for search engines to identify your images relevantly and it will help it to rank higher-bring more visitors on the website. I have outlined several non-technical strategies SEO agency marketers can include to help their visual content rank higher.

Use Informative Image Names

Just like the actual filename of your page, search engines also crawl the name of your image when assessing relevancy. Whether you’re posting an image of your online product or service, ensure the name defines the image.

Create Alt Tag

An alt tag appears in place of an image on a webpage if the image fails to load on user desktop or mobile screen. This text describes what image is to visually impaired users and allows search engines to better crawl your website visual content for rankings.

Get the File Size Right

A key part of technical SEO audit is site loading speed. If your website takes too long to open, your rankings will surely drop. It’s that simple! One of the biggest culprits behind slow site loading time is huge images. There are various tools available on the Internet to compress your images down to size, such as the WordPress plug-in ‘’Imsanity’’ automatically resize your images.

Add Image Structured Data

Google will not only rank your images better if you add structured data, but it will also flesh your listing out a bit more in Image Search results of Google or Yahoo. It will also display your pictures as rich results, thus drive more traffic to your website.

Moreover, being an experienced SEO executive you should suggest to add badges to your images. So, Google will then link the image to the source.

Use Responsive Images

Responsive image techniques are srcsetsizes, and media HTML attributes. Since version 4.4, there is native support for responsive images in WordPress. You can simply upload images to your posts or web pages, WordPress will create a number of similar images in different sizes and will automatically fetch to those users depending on the device they’re currently using.

If you’re not using WordPress you can make responsive images using CSS.

Use Image Site Map

 For Image SEO purpose, you can further enrich your sitemap to provide information about your images or use a dedicated image sitemap.

To provide Google with information regarding images on the website, the site owner should add relevant details to the sitemap. This includes type of image, subject, caption, title, location, and license. The process enables site owners to identify the right images on each page that are more important.

Note: In case if you use YOAST SEO plugin to generate the XML sitemap, then images are already included so you don’t need a separate sitemap for images.

To perform a full website SEO audit for your own website or client website you can read our other blog post to get brief details .‘’


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author

As the owner of Exaalgia for over 10 years, Satish Singh has helped businesses achieve success through SEO, PPC and other Internet marketing efforts. He is currently Google Analytics and Google Adwords Certified, as well as a certified Woorank Expert. Satish strives to remain up to date with the latest developments in technology and helps his clients improve and maintain their search engine rankings.

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